The Paiger Blog

Recruitment, Sales & Marketing Insights

What’s More Important – Your LinkedIn Company Page or Your Consultants’ Personal Profiles?

The truth is, both your recruitment company’s LinkedIn company page and your consultants’ personal LinkedIn profiles serve a purpose.   Both are important, useful and necessary.   As long as they’re used properly, that is….

What Is Recruitment Marketing And How Can It Help Me As A Recruiter?

For those that work in recruitment marketing, it’s a no-brainer how valuable marketing is to recruitment.   But, for recruiters, it may not be as obvious. And that’s what we are here to explain.  …

6 Ways To Share Your Blog Content

Recruitment companies are usually within one of three camps when it comes to having an effective recruitment marketing blog:   Writing impactful blogs and distributing them properly Writing impactful blogs and not distributing them properly…

Why Companies Should Prioritise Retaining Their Employees

What is talent retention? Once you’ve got good employees, you want to hold onto them. Talent retention is a process businesses use to identify and motivate their top performers. The goal: create an atmosphere of…

4 Tips to Enable Your Sales Team to Share Content

Is your sales team a bit slow to act when it comes to sharing the marketing content you’ve tirelessly created and provided them with?   Don’t worry – you’re not alone, and there’s plenty of…

How Consistent Should You Be On LinkedIn?

What is a Personal Brand? Even if you only log onto LinkedIn every so often, you’ll likely have a few names and faces that always seem to pop up on your feed.    Whether you’ve…

How to Create Job Ads that Get Attention

You’ve already done all the hard work.  You’ve finally received approval to hire another employee and have spent time carefully identifying exactly which role would best complement your team.  Now, you need to make sure…

Why You Need a Personal Brand in B2B Sales

Having a personal brand is one of the most important aspects of success for any business-to-business (B2B) salesperson. Personal branding is the way an individual presents themselves to others. It is a combination of their…

Indirect vs Direct Marketing in Recruitment

At some point in every recruiter’s life, a big decision comes along.   You’ll have to choose whether to try passively attracting new leads through strategies like SEO, or go out and actively seek them…

3 Strategies to Use Social Media to Drive Engagement on Your Recruitment Website

Years ago, recruitment agency owners and directors saw social media as ‘nice-to-have’ platforms – but now, these platforms are universally acknowledged as vital tools for driving engagement and revenue to a business. Whilst these same…