The Paiger Blog

Marketing and Recruitment Insights

How To Build Your Network By Being Active Online

Building a network online can seem like a straightforward task, but increasing the number of followers or connections you have doesn’t necessarily mean you’re building the best network possible. Businesses could quite easily build up…

Where To Get The Best Post Ideas For Social Media

Executing a valuable social media strategy isn’t a straightforward task. There are countless factors to take into consideration, such as which channels you should use, which content formats work best for your business, who you…

When Is The Right Time To Outsource Your Marketing?

Knowing when is the right time to outsource your marketing as a small to medium sized recruitment company is tricky. No matter who you ask, whether it’s friends, colleagues or LinkedIn connections, you will receive…

I’m A Solo Recruiter. Why Do I Need A Personal Brand?

You’ve got a good client base. Your candidates know you well. You have relationships with a number of job boards, and your LinkedIn profile is up to date. You’re accessible, you answer all your emails…

When Is The Right Time To Hire Marketing?

Business owners and consultants at startup recruitment companies often assume that they will be able to manage their own marketing for the first few years, before fully investing in hiring in-house marketing employees. However, the…

Convincing Your CEO Of Marketing ROI

The stats are everywhere. All it takes is a quick Google search to find out how marketing can improve a company’s ROI, and why investing in marketing shouldn’t be an option anymore – it’s imperative…

The Importance Of Aligning Marketing And Sales For Success

Take a look at your current department structure. Depending on the size of your recruitment company, you’ll likely have the basics such as sales, marketing, finance, IT and admin. If you’re a bigger organisation, you’ll…

Trusting Your Employees To Post Content And Build Their Personal Brand

Putting your trust in your employees to post marketing content and build their personal brand is certainly a marathon, not a sprint. Unless you’re fully invested in the world of digital marketing – such as…

Relationships Are The Best Way To Find & Nurture Great Talent

This month’s guest blog is from Great Recruiters the #1 experience & reputation management platform for recruiting firms   Staffing & recruitment professionals love to reference relationships as their key differentiator.      But if everybody…

Marketing is a Full-Time Job

Do you have a marketing function within your business? If so, what does it look like? A marketing team can be anything from outsourcing to an agency and/or freelancers, to a small in-house team or…