The Paiger Blog

Marketing and Recruitment Insights

Instagram Updates: What Does This Mean for Marketers?

Is this Instagram update about to change the game? Is the world as we know it about to change? Well, one thing we do know is that Instagram is changing. Last week, the Head of…

How A Good Personal Brand Can Improve Your Billings

Have you been thinking about possible ways to improve your billings through a personal brand, but you’re unsure where to start or what will be a waste of time? We’ve all seen countless polls on…

Recruitment Is Marketing Whether We Like It Or Not

Too many recruitment companies are still falling behind on their recruitment marketing resource. It’s the age-old story that recruitment companies don’t want to invest in a large marketing team, or pay extortionate marketing agency fees,…

5 Ways To Recruit The Best Graduates Using Social

So, what are the best ways for companies to use social media to recruit graduates available on the market?   Gone are the days of graduates trawling through job sites and applying for countless roles,…

Stuart Passmore has joined Paiger as a Non-Executive Director

We’re excited to announce that Stuart Passmore has joined Paiger as a Non-Executive Director, currently the CFO of Cube19 Limited and having previously worked as the COO/CFO of Broadbean Technology. Stuart worked closely with Darren…

How To Calculate Marketing ROI For New Business

Measuring marketing return on investment (ROI) is never a simple, straightforward task. For recruitment companies, it is very easy to focus on repeat business and client retention, but without the right amount of thought into…

How To Build Your Network By Being Active Online

Network building online can seem like a straightforward task, but increasing the number of followers or connections you have doesn’t necessarily mean you’re building the best network possible. Businesses could quite easily build up a…

Where To Get The Best Post Ideas For Social Media

Executing a valuable social media post strategy isn’t a straightforward task. There are countless factors to take into consideration, such as which channels you should use, which content formats work best for your business, who…

When Is The Right Time To Outsource Your Marketing?

Knowing when is the right time to outsource your marketing as a small to medium sized recruitment company is tricky. No matter who you ask, whether it’s friends, colleagues or LinkedIn connections, you will receive…

I’m A Solo Recruiter. Why Do I Need A Personal Brand?

Having a personal brand as a solo recruiter is often forgotten. You’ve got a good client base. Your candidates know you well. You have relationships with a number of job boards, and your LinkedIn profile…