The Paiger Blog

Marketing and Recruitment Insights

When Is The Right Time To Hire Marketing?

Business owners and consultants at startup recruitment companies often assume that they will be able to manage their own marketing for the first few years, before fully investing in an in-house marketing hire. However, the…

Convincing Your CEO Of Marketing ROI

The stats are everywhere. All it takes is a quick Google search to find out how marketing can improve a company’s ROI, and why investing in marketing shouldn’t be an option anymore – it’s imperative…

The Importance Of Aligning Marketing And Sales For Success

Take a look at your current department structure. Depending on the size of your recruitment company, you’ll likely have the basics such as admin, finance, IT marketing and sales. If you’re a bigger organisation, you’ll…

Trusting Your Employees To Post Content And Build Their Personal Brand

Putting your trust in your employees to post marketing content and build their personal brand is certainly a marathon, not a sprint. Unless you’re fully invested in the world of digital marketing – such as…

Relationships Are The Best Way To Find & Nurture Great Talent

This month’s guest blog is from Great Recruiters the #1 experience & reputation management platform for recruiting firms   Staffing & recruitment professionals love to reference relationships as their key differentiator.      But if everybody…

Marketing is a Full-Time Job

Do you have a marketing function within your business? If so, what does it look like? A marketing team can be anything from outsourcing to an agency and/or freelancers, to a small in-house team or…

3 Things A Recruitment Agency Should Do To Build Their Recruiters’ Personal Brands

The list of things recruitment agencies should be doing to increase sales is almost endless. From recruiter training and networking events to marketing investment and staff incentives. There are countless options for business owners to…

4 Rules For Building Your Personal Brand In 2021

The marketing sector has been shouting about personal brands from the rooftops for a few years now. Of course, we’ve been shouting about a number of things – so it may seem difficult to manage…

How to Involve Recruiters in Your Social Media Marketing

Anyone who works within a marketing team at a recruitment company will understand the struggle when it comes to involving recruiters in your social media marketing. We get it – recruiters spend their day speaking…

Recruitment Marketing Strategy for 2021

We are now well into the first quarter of 2021, which means your recruitment marketing strategy for the year ahead should be planned and underway. However, if you’re still looking to finalise your objectives for…