The Paiger Blog

Recruitment, Sales & Marketing Insights

Indirect vs Direct Marketing in Recruitment

At some point in every recruiter’s life, a big decision comes along.   You’ll have to choose whether to try passively attracting new leads through strategies like SEO, or go out and actively seek them…

3 Strategies to Use Social Media to Drive Engagement on Your Recruitment Website

Years ago, recruitment agency owners and directors saw social media as ‘nice-to-have’ platforms – but now, these platforms are universally acknowledged as vital tools for driving engagement and revenue to a business. Whilst these same…

The Top 5 Recruitment Challenges

Recruiters have been well aware of the number of challenges the sector has faced over the last few years. When you combine the pandemic, Brexit, Russia’s invasion of Ukraine, inflation, the cost of living crisis…

Recruitment Marketing Strategy And Tips For 2023

Has your recruitment company been investing in marketing throughout 2022? Are you seeing the results you’d like? If not, it might be time to switch up your recruitment marketing strategy for 2023. The problem a…

Why Your Agency Needs A Recruitment Blog

For recruitment companies wondering why they should invest in their website and the content on it, we’ll be honest – we could sit and talk to you about it for days. The benefits of investing…

Advantages Of Using LinkedIn For Recruiters

In today’s competitive recruitment landscape, recruiters need to make sure they are using every available resource to find qualified and motivated job candidates.  With the number of ways recruiters can interact with potential employees increasing…

The Benefits of Having a Personal Brand

In today’s digital world, personal branding has become increasingly important. As an individual, you need to be aware of how you’re perceived in the online space. Your personal brand is the image or identity you…

What Is Employer Branding and How Can It Grow Your Business?

In today’s digital age, the subcategories of different types of branding are becoming increasingly more important, particularly from a recruitment perspective.   If your organisation is currently hiring or planning to hire new employees in…

Paiger receives strategic investment from Knight Capital

Paiger, a leading recruitment marketing tech brand, today announced the closing of a strategic investment led by Knight Capital. The investment will enable Paiger to accelerate its growth in the recruitment sector, with a focus…

The 6 Steps of the Candidate Journey

There are various points of the candidate journey when it comes to applying for a job, and it’s up to recruiters to ensure that each stage of the process is executed properly.    If one…