The Paiger Blog

Recruitment, Sales & Marketing Insights

Why Just Posting Your Jobs Isn’t Enough On LinkedIn

As we all know, LinkedIn is one of the most imperative tools a recruiter can use. As a professional network with more than 830 million members in more than 200 countries and territories worldwide, the…

To Schedule Or Not To Schedule

Worried about third-party marketing automation software tanking your reach? Don’t worry – scheduling tools actually help, not hinder. A common myth when it comes to posting on social media is that the convenience of scheduling…

Video Benefits For Your Personal Brand

Are you making the most out of LinkedIn video posts for boosting your personal brand? You could be missing out on the brand-building benefits for optimising your LinkedIn profile.   Company pages may often use…

What To Post On LinkedIn

Seeking out post ideas for LinkedIn? There’s more to it than you’d think. When writing a post for LinkedIn, it’s not as simple as typing whatever is on your mind, pressing post, sitting back, and…

How To Structure Your LinkedIn Posts in 2023

LinkedIn is a crowded place and if you want to stand out, how you post is just as important as what you post.  With the average attention span being just 8 seconds long, a scroll-stopping…

Why Every Salesperson Needs a Personal Brand

Personal branding has become an important part of today’s marketing landscape. Research explains that it can promote attachments between personalities and their target audience. This pushes for increased loyalty from consumers and their willingness to…

Don’t Drown In The Vanity Metrics

Measuring the effectiveness of your social media content on LinkedIn can be confusing.  There’s a wide range of metrics, from reach to engagement rate, from cost-per-click to amplification rate – so how do you know…

Your Recruiters Aren’t Marketers But They Need To Be Visible

You might think that recruitment and marketing have nothing in common.    Both are extremely specialised and skilled disciplines with their own highly-defined set of objectives, and you’d be forgiven for thinking that there are…

How To Combine Training & Automation To Supercharge Your Personal Brand

Employers are often faced with a choice – invest in training for their employees or invest in tech. But what if you could combine both to supercharge the personal brands of employees? Training or tech?…

How You Can Repurpose Content

We’re all being encouraged to live in a more sustainable way these days – ‘reduce, reuse, recycle’ has become a way of life rather than a quote from a kids’ TV show. But what if…