Sales

Why Every Salesperson Needs a Personal Brand

Personal branding has become an important part of today’s marketing landscape. Research explains that it can promote attachments between personalities and their target audience. This pushes for increased loyalty from consumers and their willingness to…

Why It’s Important To Continue Business Development

Business Development (BD), or the fine art of creating growth opportunities, is at the heart of all businesses and the driving force in an organisation’s initial start up phase. But why should you continue it…