How to Create Job Ads that Get Attention
Darren Westall
January 15, 2023
Recruitment
You’ve already done all the hard work.
You’ve finally received approval to hire another employee and have spent time carefully identifying exactly which role would best complement your team.
Now, you need to make sure that your efforts don’t go to waste.
You need to create a job advert that’s worthy of attention, so that when you post it online (either on job boards or social media) it’ll attract the best candidates.
Job Adverts Need the Right Type of Attention
However, before you get started, there’s one box left to tick.
While any business can put an open listing up, cross-promote it, and get a few different responses – you likely don’t want “just anybody” sending in their resume.
To cut through the noise and guarantee that you reach your ideal candidates, you first need to make it super clear to yourself what you are after. Ask yourself:
- Is there a specific license that this employee needs?
- Is there a certain level of industry experience that’s non-negotiable?
- Is there a specific qualification that I’d like my candidate to have?
- Is there a preferable background someone might have in the industry?
This information can then be communicated through your listing. Once you’re sure that you’ve covered all the essential basics of a job advert, only then should you look to promote it and get its name out there.
6 Steps to Creating Job Adverts that Get Attention
Want to hear the good news?
As long as you’ve followed the above advice, you’re already one step closer to creating a job advert that gets attention.
After all, top talent looking for jobs are going to appreciate really clear expectations, as it’ll set you up to be a communicative and worthy employer.
If you’ve spent time considering your target audience, and made sure that your job advert is going to reflect that, you’ll be in really good shape to continue on your recruitment journey.
From there, though, there’s some work to be done.
Step 1. Choose a Focused Title
Your main goal is to capture the interest of potential candidates, right?
To do so successfully, you’ll need to come up with an informative title/tagline for your job advert.
For most job boards, you’ll be restricted by the number of words you can use, so this needs to be short and snappy, for example:
- Marketing Manager (BRAND NAME)
- Marketing Manager (LOCATION)
- Marketing Manager (FULL-TIME)
This makes it very clear what role you are trying to fill, and gives a little bit of information to apply relevance to the jobseekers. Then, they’ll be interested to learn more information.
Step 2. Create a Captivating Snippet
Next up, you’ll be able to express your creativity a little more.
You’ll need to write a “snippet” that gives a brief overview of the role you are trying to fill and the type of candidates you are looking for.
This will be crucial in stopping candidates from continuing to scroll through the hundreds of opportunities available to them and instead apply to you.
Step 3. Tag Relevant Keywords
As you can see from the advert above, it’s very clear from the get-go that the University of Manager is offering a hybrid-remote role.
You can include additional keywords here on your job advert, which will increase the likelihood of your role showing up in more searches.
In the case of a Marketing Management position, for example, you might tag things like:
- Marketing
- Management
- Leadership
- Remote
- Hybrid
- Location
- Creative
- Permanent
- Part-Time
- Full-Time
Step 4. Make Your Advert Comprehensive
Once you’ve managed to get an ideal applicant to click through to the job advert, you need to get them to actually apply.
How? Well, you can do this in a few different ways:
- Being creative with your copy.
- Remaining transparent with your requirements.
- Offering competitive salaries and benefits.
- Making it very clear what you want.
You could also consider leaving your direct contact information to encourage candidates to engage with you and ask further questions. This is the perfect way to start to convert leads.
Step 5. Use Multimedia
If you have the ability to put job adverts on your website, don’t be afraid to use multimedia.
While boards like Indeed and Seek prefer you to just use text, there are no restrictions when it comes to other mediums.
You can make your advert as captivating as you like, sharing visual information about your work through photos of the office and team members.
What’s more?
You should also consider designing graphics to complement your social media advertisements, as this could have a huge impact on converting traffic into applicants.
Step 6. Share Your Job Advert
Finally, but certainly not less importantly, you really need to put your job advert out there if you want it to get attention.
So many businesses make the mistake of only using one platform – like a board – to get results, but this can significantly harm your chances of reaching the right talent.
Why restrict yourself?
If you have an established presence as a brand, use it. Share your job internally, in case your employees have a referral to make, and externally.
Don’t be afraid to put your website, email list, social media, and even paid adverts to good use. Before you know it, you’ll be interviewing candidates and be well on your way to recruitment success.
Create Job Adverts that Get Attention with Paiger
Our platform not only offers social media scheduling and content curation but it can perform a whole host of other useful bits and bobs that’ll help you get your job advert out there.
If you are looking for a way to save your recruiters a big chunk of time in their working week in order to maximise the time they have to interview quality applicants, get in touch with Paiger for a demo.
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