Posts by: Jenny Brown

The Market Will Turn Eventually. What Are You Doing Now, To Ensure You Are Remembered?

The UK employment market is caught in a paradox. On the one hand, unemployment remains at its lowest level since 1974. On the other, job vacancies, according to the Office for National Statistics, are at…

How Consistent Should You Be On LinkedIn?

What is a Personal Brand? Even if you only log onto LinkedIn every so often, you’ll likely have a few names and faces that always seem to pop up on your feed.    Whether you’ve…

Indirect vs Direct Marketing in Recruitment

At some point in every recruiter’s life, a big decision comes along.   You’ll have to choose whether to try passively attracting new leads through strategies like SEO, or go out and actively seek them…

How To Use LinkedIn Effectively

Business owners, management and team leaders at recruitment companies are often looking forward and planning where and what to spend on marketing.   Attracting new business and making yourselves known to new candidates and clients…

Your Recruiters Aren’t Marketers But They Need To Be Visible

You might think that recruitment and marketing have nothing in common.    Both are extremely specialised and skilled disciplines with their own highly-defined set of objectives, and you’d be forgiven for thinking that there are…

Why You Should Be Using Your Recruiters’ Networks To Attract Candidates

We will continue to shout it from the rooftops until there’s not a single recruiter out there who isn’t aware of the importance of utilising their LinkedIn network as part of their candidate attraction strategy. …