Archive for July, 2022

Why Every Salesperson Needs a Personal Brand

Personal branding has become an important part of today’s marketing landscape. Research explains that it can promote attachments between personalities and their target audience. This pushes for increased loyalty from consumers and their willingness to…

Don’t Drown In The Vanity Metrics

Measuring the effectiveness of your social media content on LinkedIn can be confusing.  There’s a wide range of metrics, from reach to engagement rate, from cost-per-click to amplification rate – so how do you know…

Your Recruiters Aren’t Marketers But They Need To Be Visible

You might think that recruitment and marketing have nothing in common.  Both are extremely specialised and skilled disciplines with their own highly-defined set of objectives, and you’d be forgiven for thinking that there are no…

How To Combine Training & Automation To Supercharge Your Personal Brand

Employers are often faced with a choice – invest in training for their employees or invest in tech. But what if you could combine both to supercharge the personal brands of employees? Training or tech?…