The Paiger Blog
Marketing, Sales and Recruitment Insights
LinkedIn is a crowded place and if you want to stand out, how you post is just as important as what you post. With the average attention span being just 8 seconds long, a scroll-stopping…
Personal branding has become an important part of today’s marketing landscape. Research explains that it can promote attachments between personalities and their target audience. This pushes for increased loyalty from consumers and their willingness to…
Measuring the effectiveness of your social media content on LinkedIn can be confusing. There’s a wide range of metrics, from reach to engagement rate, from cost-per-click to amplification rate – so how do you know…
You might think that recruitment and marketing have nothing in common. Both are extremely specialised and skilled disciplines with their own highly-defined set of objectives, and you’d be forgiven for thinking that there are no…
Employers are often faced with a choice – invest in training for their employees or invest in tech. But what if you could combine both to supercharge the personal brands of employees? Training or tech?…
We’re all being encouraged to live in a more sustainable way these days – ‘reduce, reuse, recycle’ has become a way of life rather than a quote from a kids’ TV show. But what if…
If you are starting out with either a) a relatively new recruitment agency, or b) a well established agency with little to no marketing experience, now is the time to learn how to best market…
When it comes to maximising your recruiters’ selling time, there are various factors to take into consideration. For example, do you know specifically what each recruiter has to do on a day-to-day basis? (You may…
If you’re new to the recruitment world – congratulations! You are now working in an industry where hard work and ambition will be met with training and development to help you get your career off…
As of January 2022, LinkedIn had at least 808.4 million members around the world, suggesting that 14.6% of all people aged 18 or over around the world have a LinkedIn profile today. This may lead…
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