The Paiger Blog

Marketing, Sales and Recruitment Insights

How To Structure Your LinkedIn Posts in 2022

LinkedIn is a crowded place and if you want to stand out, how you post is just as important as what you post.  With the average attention span being just 8 seconds long, a scroll-stopping…

Why Every Salesperson Needs a Personal Brand

Personal branding has become an important part of today’s marketing landscape. Research explains that it can promote attachments between personalities and their target audience. This pushes for increased loyalty from consumers and their willingness to…

Don’t Drown In The Vanity Metrics

Measuring the effectiveness of your social media content on LinkedIn can be confusing.  There’s a wide range of metrics, from reach to engagement rate, from cost-per-click to amplification rate – so how do you know…

Your Recruiters Aren’t Marketers But They Need To Be Visible

You might think that recruitment and marketing have nothing in common.  Both are extremely specialised and skilled disciplines with their own highly-defined set of objectives, and you’d be forgiven for thinking that there are no…

How To Combine Training & Automation To Supercharge Your Personal Brand

Employers are often faced with a choice – invest in training for their employees or invest in tech. But what if you could combine both to supercharge the personal brands of employees? Training or tech?…

How You Can Repurpose Content

We’re all being encouraged to live in a more sustainable way these days – ‘reduce, reuse, recycle’ has become a way of life rather than a quote from a kids’ TV show. But what if…

Where do I start?

If you are starting out with either a) a relatively new recruitment agency, or b) a well established agency with little to no marketing experience, now is the time to learn how to best market…

Are You Doing Everything You Can To Maximise Your Recruiters’ ‘Selling Time’?

When it comes to maximising your recruiters’ selling time, there are various factors to take into consideration. For example, do you know specifically what each recruiter has to do on a day-to-day basis? (You may…

Building Credibility as a New Recruiter via Your Personal Brand

If you’re new to the recruitment world – congratulations! You are now working in an industry where hard work and ambition will be met with training and development to help you get your career off…

5 Ways To Make Your LinkedIn Profile Pop in 2022

As of January 2022, LinkedIn had at least 808.4 million members around the world, suggesting that 14.6% of all people aged 18 or over around the world have a LinkedIn profile today. This may lead…