What Is Recruitment Marketing And How Can It Help Me As A Recruiter?

If you were to strip back exactly what it is that you’re aiming to do as a recruiter, it’s likely that most of your roles and responsibilities will fall into one of the following categories:

1. Connecting with new candidates
2. Connecting with new clients
3. Retaining existing candidates
4. Retaining existing clients

So, how can recruitment marketing help you do this?

Firstly, it’s beneficial for recruiters to break down their target audiences to know exactly who it is they’re speaking to through their marketing efforts. For example, if you are a retail recruitment manager, your target audiences may be:

1. Managers within retail organisations
2. HR professionals within retail organisations
3. Existing retail employees
4. Sales employees interested in an alternative career in retail

When you know who it is you’re targeting, you’ll then be able to tailor your messaging according to who you’re speaking to.

So, if we were to use the above example again, some examples of content marketing in the forms of blogs for each audiences could be:

1. How to attract the best retail employees in your area
2. Is your retail organisation adhering to recruitment best practices?
3. How to take the next step in your retail career
4. Why you should take the leap from sales into retail

Put yourself in the position of each audience. What would they like to read? What will interest them, or be of value to them? What will help to position you as a thought leader in your market, and help your network to trust what you’re saying?