How Consistent Should You Be On LinkedIn?
Jenny Brown
January 26, 2023
Marketing
What is a Personal Brand?
Even if you only log onto LinkedIn every so often, you’ll likely have a few names and faces that always seem to pop up on your feed.
Whether you’ve followed the individual yourself because you love their content or your network keeps boosting their posts, this person seems to be publishing content way more regularly than you.
Why? Isn’t it more effort than it’s worth? Not at all.
In fact, being consistent on LinkedIn is a fabulous way to build up your brand. The more frequently you post, the higher the likelihood that you reach a bigger audience.
How to Maximise the Value of LinkedIn
In case you didn’t know, LinkedIn’s algorithm celebrates and rewards consistency. This has been true for years and it doesn’t seem like there’ll be any change any time soon.
To take advantage of this, you don’t even have to post every single day. You just have to choose a pattern and stick to it (although it would still be worth investigating when your audience is most active).
By posting every:
- Monday
- Wednesday
- Friday
At 6 pm – just three times a week – you could generate tonnes of extra clicks on your profile. Imagine the potential this could unlock for your brand, bringing new (partially qualified) leads for you to pursue.
“It’s always better to post once a day (multiple times a day if you can) but it would be better to post less often and be consistent, than posting sporadically. Consistency is key.”
– Nicole Howson
The Benefits of Being Consistent on LinkedIn
Once you start being consistent on LinkedIn, you’ll see a whole new host of opportunities flooding in for you and your business.
Posting three times every week can offer:
- Accountability: Consistency ensures you are online to look at your messages and respond to queries from your audience.
- Visibility: Consistency can boost your traffic organically and increase click-through rates on your profile.
- Reliability: Consistency can help transform first perceptions, as you don’t want leads to end up on an empty feed that has no value to them.
- Relevancy: Consistency allows you to engage with your target audience through specific and interesting content that they’ll enjoy.
- Credibility: Consistency positions you as an expert in your market, boosting your brand confidence and making you worth listening to.
- Dependency: Consistency demonstrates your commitment to go above and beyond for your customers, every single day.
None of this is something to be scoffed at.
They will transform the relationship you have with your current audience and assist you in growing your revenue long into the future.
Are you ready to get started?
6 Ways to Be Consistent on LinkedIn
Like every other leader or business owner, you likely don’t have a whole lot of time to spare… especially not in the evenings when you are finally trying to unwind from a difficult day.
Therefore, you need to be strategic with being consistent on LinkedIn and do the bulk of the work when you do have time.
How?
Step 1. Book a Time Slot
Routine is incredibly important to anyone that’s pressed for time. If you go to your timetable right now and set aside some time to work on content for LinkedIn, you’ll be able to put yourself in the best mindset for being productive on the day.
Step 2. Create A Schedule
During this slot, one of your first priorities is to decide on a schedule that will benefit you. You could look through your LinkedIn statistics and try and identify when the best time would be to post. A general rule of thumb is to aim for anywhere between 12 and 9 pm according to your timezone.
Step 3. Pre-Plan Your Content
Once you’ve ticked that box, you’ll be able to start thinking about the types of content you’d like to post on LinkedIn and what you’d like to talk about. If you want results, you’ll need to be creative with your approach and create engaging messages that’ll convince your audience to interact with you.
Step 4. Produce Content Using AI
Now that you have some topics in mind, you can actually plug these into a marketing tool like Paiger, which will be able to generate the content for you. This will save you a significant amount of time that you’d usually waste staring at a blank page, while also guaranteeing you produce the high-quality LinkedIn posts you need.
Step 5. Automate Your Posts
When you have a range of content that you can use to your advantage, you don’t want to have to spend time uploading them every single day. Through us, you can schedule them in advance and automate your posting – making sure the content goes live at the right time.
Step 6. Rinse and Repeat
Every month, you should set aside time to plan your LinkedIn content in advance to guarantee consistency in the long run. With the help of tools like Paiger, you’ll be able to streamline the entire process and start attracting more leads for your business. It’s really that easy.
Be Consistent on LinkedIn with Paiger
Our platform doesn’t only offer social media scheduling and content curation.
It can also perform a whole host of other useful bits and bobs that’ll help your LinkedIn perform.
If you are looking for a way to boost your brand visibility and scale your revenue, book a demo today.
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