Posts by: Darren Westall

Expand Your Reach On Instagram: Another New Instagram Feature

Calling all marketers, we’re back with another Instagram feature change. Instagram has announced the development of language translation for stories. Automatically translating text in stories when detecting a foreign language. It has been reported that…

The Best Books About Building A Personal Brand

These days, if you want to get ahead, it’s not simply a question of being good at what you do. We’re firmly in the age of social media – which means that an online presence…

What should my LinkedIn banner be in 2021? Finally solved

They say don’t judge a book by its cover, but when it comes to LinkedIn people WILL definitely judge your LinkedIn profile by its cover and that’s a fact. So, that’s why we’re here to…

Why Do Recruitment Managers Insist On Using Non-Recruitment Trainers?

There’s no doubt about it that effective staff training brings huge benefits for recruitment-based companies, not only to the organisation itself but also to the individual staff member.  Why is it then that some organisations…

Instagram Changes: What Does This Mean for Marketers?

Is the world as we know it about to change? Well, one thing we do know is that Instagram is changing👀🤯. Last week, the Head of Instagram, Adam Mosseri shared a video detailing the future…

How A Good Personal Brand Can Improve Your Billings

Have you been thinking about possible ways to improve your billings, but you’re unsure where to start or what will be a waste of time? We’ve all seen countless polls on LinkedIn recently about the…

Recruitment Is Marketing Whether We Like It Or Not

Too many recruitment companies are still falling behind on their marketing resource. It’s the age-old story that recruitment companies don’t want to invest in a large marketing team, or pay extortionate marketing agency fees, when…

5 Ways To Recruit The Best Graduates Using Social

Gone are the days of graduates trawling through job sites and applying for countless roles, regardless of the job itself, the location or the salary. Once upon a time, graduates struggled to get a job…

Stuart Passmore has joined Paiger as a Non-Executive Director

We’re excited to announce that Stuart Passmore has joined Paiger as a Non-Executive Director, currently the CFO of Cube19 Limited and having previously worked as the COO/CFO of Broadbean Technology. Stuart worked closely with Darren…

How To Calculate Marketing ROI For New Business

Measuring return on investment is never a simple, straightforward task. For recruitment companies, it is very easy to focus on repeat business and client retention, but without the right amount of thought into why investing…