Advantages Of Using LinkedIn For Recruiters

LinkedIn is the world’s largest professional social network, with over 500 million members. This makes it an invaluable resource for recruiters looking to expand their candidate pool. Did you know that leads developed through employees’ social media activities convert 7x more frequently than other leads? With such a large reach, recruiters can target potential job seekers from all over the world, meaning they have access to a larger and more diverse range of candidates.

Another major advantage of LinkedIn for recruiters is the fact that it is a professional network. This means that job seekers and recruiters alike are more likely to use the platform for business purposes rather than social ones, and this has a direct impact on the quality of candidates recruiters are able to find. Job seekers on LinkedIn are going to be more serious and dedicated to their job search, meaning recruiters won’t have to waste time wading through unqualified candidates.

In addition to being able to access a larger, more serious candidate pool, recruiters can also use LinkedIn to market their open positions. LinkedIn sources the highest quality candidates of every main social media platform, and 49 million people a week use LinkedIn to look for jobs! 

Posting job openings on LinkedIn is a great way to attract the right candidates, and recruiters have the added benefit of being able to target their postings to those who would specifically be interested in the position. LinkedIn also offers other marketing options, such as sponsored job postings and sponsored InMail campaigns, which enable recruiters to reach their target audience more effectively and efficiently.

Finally, recruiters can use LinkedIn to build relationships with potential candidates. Unlike other social networks, LinkedIn is built with the notion of relationship building in mind. By connecting with potential candidates and engaging in meaningful conversations with them, recruiters can better understand the motivations and interests of their candidates and determine if they are the right fit for their open positions. Recruiters can also gain important insight into their potential candidates’ skills and experiences, making it easier to place them in the right job.