Why Your Agency Needs A Recruitment Blog
Darren Westall
December 1, 2022
Recruitment
For recruitment companies wondering why they should invest in their website and the content on it, we’ll be honest – we could sit and talk to you about it for days. The benefits of investing in a recruitment website are almost endless.
But, more specifically, your agency needs a recruitment blog for a variety of reasons. There are still countless recruitment company owners out there who are yet to see the value of having their own recruitment blog, believing if it isn’t directly mentioning or selling their services, it’s a waste of time.
Let us let you in on a priceless nugget of information: writing a recruitment blog is quite similar to dating. If you just talk about yourself constantly… it probably won’t work out how you want it to.
Here’s our top 3 reasons why recruitment agencies need a blog to help build their brand.
1. Blogs provide valuable content for your audiences
Have a think about your target audiences and how many different groups of people your recruitment company currently works with.
For example, if you’re from a tech recruitment company, your target audiences could include:
- Startup tech businesses
- Large tech corporations
- Tech teams within businesses in all sectors
- Developers
- Software Engineers
- DevOps specialists
- Data Analysts
- Cybersecurity experts
- Programmers
Depending on the sectors you specialise in, the list of customer personas can be extensive, which is great news for recruitment companies with a blog.
For those without a blog – you’re missing a trick.
Being able to provide valuable content for each of your target audiences on a regular basis not only positions your recruiters as thought leaders in their field, but it gives you the opportunity to bulk your website up with information relevant to the industry and sectors you work in. Anyone who works in tech or is recruiting tech professionals will see this as a huge positive.
2. Recruitment blogs come with a huge number of SEO benefits
Whether you fully understand SEO or not – we’ll forgive you if you don’t, given that it’s marketing terminology, not recruitment – you’ll most likely know that search engine optimisation is what helps your website rank higher in search engine results pages, also known as SERPs.
One thing that contributes massively to your website’s SEO and where you rank on Google is your recruitment blog. It’s the perfect opportunity to use as many keywords relevant to your audience as possible – as long as it’s written in a natural way, and reads well.
Don’t simply cram a load of keywords into your content to try and rank higher – SEO doesn’t work like that.
Again, using the tech recruitment company example, you could write a huge range of blogs to contribute to your SEO strategy. Some recruitment blog topics could include:
- 5 reasons to work with a tech recruitment company
- How to optimise your software engineering CV
- The most popular programming languages for 2023
- 3 cybersecurity secrets banks need to utilise
- Why tech startups should be investing in their teams
- Why Agile is the future of software development
As long as the blogs you’re sharing are 1) relevant to your audiences, 2) informative, and 3) have plenty of keywords throughout, you’ll be contributing to the success of your blog and your website overall.
3. Blogs help your recruiters build their personal brands
We all know the importance of recruiters investing in their personal brand – we’ve written countless blogs about it.
The best part about having a recruitment website blog is that you’re providing your recruitment consultants with a regular supply of content that they can share on LinkedIn that’s relevant to their specific audiences.
Enabling your recruiters with useful and informative content that will catch the eye of their clients and candidates will not only position them as an expert in their field, but could also help generate some beneficial conversations.
If you’re stuck for topics, speak to your recruiters – ask them what types of candidates they’re struggling to recruit at the moment, or the types of clients they’re looking to work with. That way, you can provide them with content that will contribute to solving their problems.
Get in touch
Here at Paiger, posting effectively on LinkedIn is at the heart of what we do – and we know how important blog content is to that strategy. Our platform provides content curation, social media scheduling and auto job posting, making recruiters’ lives easier. Book a demo to find out more.
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