3 Strategies For Utilising Technology For Recruitment Marketing

Let’s start with the bread and butter of any recruiter. The groundwork. Finding candidates and advertising jobs.

Sometimes the simplest answer can be the best. And social media, specifically LinkedIn, is that simple answer.

With a destination, now all we need is the route. How do you use social media in an effective way as a recruiter? 

Engaging content. Another simple answer, we know. But this needs to be at the centre of your LinkedIn account. Whether you’re a consultant or company, ensure your feed is littered consistently (the key word being – consistently) with good blogs, interesting insights and most importantly job listings in an engaging content form like a GIF. 

Remember to read. There are always interesting things to be learnt, updates are pretty regular and things can change. Our Paiger Academy will keep you well informed on all things social.

But how about those job listings? Ensuring the content of your adverts are fully optimised is crucial. Lead with keywords, outline identifiable qualifications and make sure your ads avoid pitfalls like biases, spelling mistakes or inappropriate language.

Getting the right tone and layering information in a coherent way can be the difference between a good candidate and a great one.

When you work with Paiger we’ll alert you to any red flags that might’ve been overlooked in your job adverts. Find out more here.