How To Make Your LinkedIn Posts Stand Out

Paiger Team April 4, 2023 Marketing

LinkedIn is a crowded place. If you want to stand out, how you post is just as important as what you post.

The average attention span being just 8 seconds long, so a scroll-stopping structure is key to getting your post read, your message across, and your engagement up.

We’ve put together a guide on how to structure posts on LinkedIn that make you stand out from the crowd.

Clear Structure & Valuable Content

You want to keep things simple, scroll-stopping, and valuable. It’s a bit of a balancing act, but once you’ve found your rhythm, audience-focused, easy-to-follow, value-added content will naturally drive your LinkedIn content strategy.

Avoid big, bulky text. Huge paragraphs are difficult to read and don’t appeal to quick readers who are skimming posts for their most concise and snappy points.

Switch up and play around with structures that break up text:

Multiple lines
A list format
Bullet points
An industry-relevant poll

Which ones you use most often depends on your writing style and the market you’re trying to target.

Start with a strong hook, such as a top 5 list or a how-to headline. Once you’ve grabbed your reader’s attention with an intriguing opening line, here’s where you provide value. This could be…

A solution to a problem
An interesting insight or opinion
A shocking statistic
A funny or heartwarming story

Fun fact: posts with videos/animations get 5x the engagement of plain text posts. You can always add images, a GIF, PDF, infographic, video, or an external link back to a site or article which contain more information that builds on your text post.

Use Emojis

Sounds unprofessional? Think again! Posts with emojis increase like rate by 57%, and likes & comments by 33%!

Emojis are non-verbal information that adds colour to plain text and helps convey tone and emotions. Even better, they break up text and take up very little space. Win-win!

Be Yourself - Not A Robot!

Tone of voice is important – make sure it fits your brand.

Casual, friendly, informative, or a balance. LinkedIn may be a more professional social network, but it is still a social network. Showing that there is a real person behind the words on a screen is key to hook your audience.

Don’t forget to use direct address and pronouns – you, me, we, I. Talk in the first person to build a stronger and more personal relationship with your network.

Context & Call To Action

Why are you posting about what you’re posting about? Keep your audience in mind. Don’t forget a Call To Action (CTA). What do you want readers to do? This could be a call for opinions, sign-ups etc.

Hashtags

End your post with some relevant hashtags. The optimal number of hashtags is 3-5. Posts with less than 3 or more than 10 hashtags have 20-40% less reach. Use a mix of broad and niche hashtags relevant to your post and do your research on these.