The Revolutionary Impact of Artificial Intelligence on Marketing
Dreams do come true. Remember those sci-fi movies on AI that looked so far-fetched and unrealistic? Well, they’re our reality today. Artificial Intelligence (AI) is now being used to transform business practices and processes, and marketing is not left behind.
Let’s not beat around the bush. You need AI more than AI needs you. Without artificial intelligence in this age, you can’t compete in the aggressive marketplace.
What is AI?
There are many definitions for AI. One says it is machines’ replication or modelling of human intelligence processes. Another one states that it is how computers are made to copy or mirror human decision-making and problem-solving capabilities. AI has also been defined as computers’ ability to perform tasks requiring human intelligence.
All these definitions point in the same direction – computers can now perform many human tasks. For some, this discovery could be intimidating and alarming, as it could mean they’ll lose their jobs. For others, it could signal a new dawn, an easier and faster way of doing business. What does it indicate for you?
Aspects of marketing where AI is working magic
Although marketing isn’t a one-size-fits-all solution, the AI revolution in marketing is causing a great stir. The reason is simple – it brings loads of amazing opportunities and possibilities. In the way humans can reason, understand, learn, and interpret, artificial intelligence can carry out the same actions faster and on a larger scale. So which areas of marketing is AI performing wonders?
In the past, chatbots could only do so much. They were limited in the number of responses they could generate leading to frustrated consumers who needed support. That problem has now been solved with advancements in AI, like Natural Language Processing (NLP).
With this AI solution, chatbots are now more dynamic. They’re capable of providing 24-hour customer support for customers. Also, they can answer a wide range of questions and gather data. They are also conversational and add that distinctive personal touch to communication.
Targeted email marketing
Gone are the days of putting so much effort into targeted email marketing. AI makes this process super easy and fast now. It generates insights that let you understand user behaviours and preferences. It helps you identify the right prospects and send them customised emails that resonate with their interests.
Content is a mandatory online marketing component where AI performs some exciting transformations. This technology can process historical data on-the-fly and use the gathered insights to provide your customers with personalised insights.
For example, AI web tools can analyse a customer’s past purchases and use the information to provide product suggestions and distinct ads. Research shows that 78% of marketers already use AI for content customisation as of 2018.
One thing you’ll love AI for is its ability to perform tasks that are complex and time-consuming for humans. This includes identifying trends and patterns and making predictions.
As expected, your business will collect an enormous amount of data. Processing this data is a vast and almost impossible task if done manually or without AI. But with artificial intelligence, the process becomes much easier.
Unlike descriptive and diagnostic analytics, predictive analytics offers insights that let you know the best action to take to achieve your marketing goals. So, instead of depending on your instincts or hunches to make crucial marketing decisions, you have quantifiable data from AI.
Planning marketing campaigns takes a lot of work and time. You have to carry out the following actions:
- Research and understand your target audience
- Set goals and campaign types
- Determine metrics that will measure success
- Identify the resources you have
- Set a timeline
- Implement your strategies
- Monitor Key Performance Indicators (KPIs)
Now imagine automating most parts of this process. That’s what AI does for you. Any aspect that has to do with collecting, sorting, and analysing data can be automated with AI.
As you can see, AI is making waves in marketing. It gets even better as more advancements are happening to provide more solutions to marketing activities.
While we’re still in awe of these magical digital transformations, AI and marketing fusion promise even more wonder. It is safe to say that embracing this game-changing technology is becoming more important for any business that wants to thrive in this modern marketing era.
A content strategist, UX writer and editor. Mayofade loves personal development, helping people grow and is fascinated by all things tech.
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