Marketing
Evergreen content is every marketer’s old faithful. Not only does it keep people coming to your site via search engines, but it’s also perfect for people within your organisation to keep on sharing over time. …
Whether you’ve worked in recruitment for two weeks or 10 years, it’s highly likely that you’ve heard people mention the term ‘personal brand’ – or at least come across blogs or LinkedIn posts about it….
Recruitment companies, for the most part, are all over social media – both company pages and recruiters themselves are sharing posts on a daily basis to encourage interaction and engagement from their networks. Understandably,…
Business owners, management and team leaders at recruitment companies are often looking forward and planning where and what to spend on marketing. Attracting new business and making yourselves known to new candidates and clients…
Worried about third-party marketing automation software tanking your reach? Don’t worry – scheduling tools actually help, not hinder. A common myth when it comes to posting on social media is that the convenience of scheduling…
Are you making the most out of LinkedIn video posts for boosting your personal brand? You could be missing out on the brand-building benefits for optimising your LinkedIn profile. Company pages may often use…
Seeking out post ideas for LinkedIn? There’s more to it than you’d think. When writing a post for LinkedIn, it’s not as simple as typing whatever is on your mind, pressing post, sitting back, and…
LinkedIn is a crowded place and if you want to stand out, how you post is just as important as what you post. With the average attention span being just 8 seconds long, a scroll-stopping…
Measuring the effectiveness of your social media content on LinkedIn can be confusing. There’s a wide range of metrics, from reach to engagement rate, from cost-per-click to amplification rate – so how do you know…
You might think that recruitment and marketing have nothing in common. Both are extremely specialised and skilled disciplines with their own highly-defined set of objectives, and you’d be forgiven for thinking that there are…
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