Marketing

Why You Need a Personal Brand in B2B Sales

Having a personal brand is one of the most important aspects of success for any business-to-business (B2B) salesperson. Personal branding is the way an individual presents themselves to others. It is a combination of their…

Indirect vs Direct Marketing in Recruitment

At some point in every recruiter’s life, a big decision comes along.   You’ll have to choose whether to try passively attracting new leads through strategies like SEO, or go out and actively seek them…

3 Strategies to Use Social Media to Drive Engagement on Your Recruitment Website

Years ago, recruitment agency owners and directors saw social media as ‘nice-to-have’ platforms – but now, these platforms are universally acknowledged as vital tools for driving engagement and revenue to a business. Whilst these same…

Recruitment Marketing Strategy And Tips For 2023

Has your recruitment company been investing in marketing throughout 2022? Are you seeing the results you’d like? If not, it might be time to switch up your recruitment marketing strategy for 2023. The problem a…

The Benefits of Having a Personal Brand

In today’s digital world, personal branding has become increasingly important. As an individual, you need to be aware of how you’re perceived in the online space. Your personal brand is the image or identity you…

What Is Employer Branding and How Can It Grow Your Business?

In today’s digital age, the subcategories of different types of branding are becoming increasingly more important, particularly from a recruitment perspective.   If your organisation is currently hiring or planning to hire new employees in…

5 Ways To Optimise Your LinkedIn Profile To Attract Quality Candidates

Attention, recruiters!   Is your LinkedIn profile up to scratch?   If you’re hoping to use your LinkedIn account as one of your key recruitment tools, it’s absolutely vital that you make your profile visible,…

How The Candidate Experience Influences Your Employer Brand

Whether you’ve worked in recruitment for a while, or you’re relatively new to the industry, we’re almost positive you will have heard of the phrase “candidate experience”. Recruitment leaders are beginning to understand the importance…

Why Consistency Is Key On LinkedIn

Consistency Is Key. We’ve all heard the phrase, but what does it mean when it comes to LinkedIn?    LinkedIn is all about getting your personal brand out there by growing your network and building…

5 Secrets For Posting Consistently On LinkedIn That Actually Work

When you scroll on your LinkedIn feed every morning or lunch time, do you feel like there are certain people consistently sharing content that gets a lot of engagement? This is because a lot of…