How To Use LinkedIn Effectively

Jenny Brown August 29, 2022 Marketing

Business owners, management and team leaders at recruitment companies are often looking forward and planning where and what to spend on marketing.

Attracting new business and making yourselves known to new candidates and clients will contribute to keeping your brand thriving. However, we understand that a number of marketing elements may need to be utilised more than others in order to avoid unnecessary spend.

Enter: LinkedIn.

Why LinkedIn is vital to recruiters

As we have posted about many times before, LinkedIn is an absolutely vital component of every recruiter’s day job. Not only does it enable you to directly connect with current and potential candidates and clients, but it also provides you with a platform to develop both personal and employer brands.

Whether you’re new to the world of recruitment or you’ve been in the game longer than we have, you’ll know that LinkedIn is one of the most useful and prominent tools you can use to connect with people and develop your business. Without it, you’re extremely limited when it comes to building relationships with individuals and connecting with potential clients and candidates.

Getting the best out of LinkedIn as a recruiter

There are countless ways you can use LinkedIn for marketing as part of your day-to-day recruitment role, including:

Advertising jobs
Connecting with existing candidates and clients to maintain your relationships
Connecting with new candidates and clients to build new relationships
Searching for candidates for specific roles
Searching for jobs being advertised by businesses in your sector and connecting with the hiring managers
Following your competitors to stay one step ahead of the content they are sharing and the services they are offering
Sharing content in a variety of formats to position yourself as a thought-leader in your industry
Commenting on other people’s posts to encourage conversations
Sharing third party content to encourage engagement based on other people’s views and commentary on relevant or newsworthy topics

Incredibly, this is only scratching the surface. The possibilities are endless for recruiters on LinkedIn, and even if you are using a free account as opposed to a paid recruiter account, the opportunities to grow your business are huge.