Archive for 2022

How And Why You Should Encourage Your Team To Have A Strong Personal Brand

Whether you’ve worked in recruitment for two weeks or 10 years, it’s highly likely that you’ve heard people mention the term ‘personal brand’ – or at least come across blogs or LinkedIn posts about it….

What Should I Measure And How?

Recruitment companies, for the most part, are all over social media – both company pages and recruiters themselves are sharing posts on a daily basis to encourage interaction and engagement from their networks.   Understandably,…

How To Use LinkedIn Effectively

Business owners, management and team leaders at recruitment companies are often looking forward and planning where and what to spend on marketing.   Attracting new business and making yourselves known to new candidates and clients…

Why Just Posting Your Jobs Isn’t Enough On LinkedIn

As we all know, LinkedIn is one of the most imperative tools a recruiter can use. As a professional network with more than 830 million members in more than 200 countries and territories worldwide, the…

To Schedule Or Not To Schedule

Worried about third-party marketing automation software tanking your reach? Don’t worry – scheduling tools actually help, not hinder. A common myth when it comes to posting on social media is that the convenience of scheduling…

Video Benefits For Your Personal Brand

Are you making the most out of LinkedIn video posts for boosting your personal brand? You could be missing out on the brand-building benefits for optimising your LinkedIn profile.   Company pages may often use…

What To Post On LinkedIn

Seeking out post ideas for LinkedIn? There’s more to it than you’d think. When writing a post for LinkedIn, it’s not as simple as typing whatever is on your mind, pressing post, sitting back, and…

How To Structure Your LinkedIn Posts in 2022

LinkedIn is a crowded place and if you want to stand out, how you post is just as important as what you post.  With the average attention span being just 8 seconds long, a scroll-stopping…

Why Every Salesperson Needs a Personal Brand

Personal branding has become an important part of today’s marketing landscape. Research explains that it can promote attachments between personalities and their target audience. This pushes for increased loyalty from consumers and their willingness to…

Don’t Drown In The Vanity Metrics

Measuring the effectiveness of your social media content on LinkedIn can be confusing.  There’s a wide range of metrics, from reach to engagement rate, from cost-per-click to amplification rate – so how do you know…