The Paiger Blog

Recruitment Marketing Insights

Cold Email Outreach: Why Is The Subject Line The Most Important Part?

Your campaign goals have been decided and signed off by management. Your weekly and monthly objectives have been decided, to monitor how the campaign progresses. Your strategy has been executed, your data list of contacts…

What Does The Best LinkedIn InMail Look Like?

LinkedIn InMails – we’ve all been there. Most of us have been on the receiving end of an InMail or five, but not all of us have been the one to type out the message…

My CEO Doesn’t Understand Marketing – What Do I Do?

If you have been hired as a marketing expert within a company, but your CEO still doesn’t particularly understand marketing or see the true value in it, don’t panic – you aren’t alone. This is…

3 Steps To Effective Employee Advocacy

It isn’t new information to business owners now that employee advocacy is an absolutely vital part of any business strategy. If you can’t get buy-in from your own employees, how can you expect to get…

7 Tips to Enable Your Sales Team to Share Marketing Content

All marketers know and have known for quite some time now, that content is one of the core marketing functions in the digital world we live in. It doesn’t matter what industry you’re in, or…

Why Your Business Needs an Effective Employee Advocacy Strategy

In recent years, brands and businesses have looked to humanise their operations, and truly create champions of their products or services in their teams. Whilst your employees may value and believe in what you offer…

Why You Should Be Using Social Selling in Your Sales Strategy

We’ve all heard the term ‘inbound marketing’, but sometimes this term can feel a little broad. There are a number of ways that you can ensure potential customers that are ready to buy in your…

5 Ways To Make The Most Out Of Your Content Marketing

Keeping your personal and company brand active is crucial right now. You need to make sure that you’re standing out in your industry and an easy way to do that is content marketing; LinkedIn, Facebook…