The Best Books About Building A Personal Brand

First up, let’s look at what personal branding is. A simple definition is a professional or personal image that we wish to project to the world. But, as with most things related to human beings, nothing is ever quite so simple.

A more detailed explanation might include developing a reputation for what you do. Whether that’s your job or your passions outside of work, curating a persona that includes your beliefs, your life goals, your values and authenticity, and ultimately what makes you uniquely you.

Doing it well can help to develop trust, create ‘value’ in your professional life, differentiate you from the competition and build a reputation for authenticity. Whether you’re just starting out in your career or are looking to take your experience to the next stage. It may not be something that instinctive – but it is something that can be learned.

There’s a number of ways to do this. To give you a head start, we’ve rounded up the best five books on the market.