Recruitment Is Marketing Whether We Like It Or Not

What’s the first thing you do when you speak to a candidate about a new role that is relevant to them? You tell them all the amazing things about the company the role is with, and how fantastic the job opportunity is. Similarly, what is the first thing you do when briefing in an incredible candidate to your client about a job they’re trying to fill? You tell them all the key points about how fantastic your candidate is, and why they’re the best available in the market.

This can be seen as “selling” the client to the candidate or vice versa, but it all starts with marketing. Deciding on how you want to “brand” your candidate – such as their key skills, their experience and their perfect culture fit all in a quick elevator pitch – takes some serious marketing skills. Of course, closing a deal with a candidate or client takes excellent sales skills, but even getting to that stage takes excellent marketing know-how.