Why Every Salesperson Needs a Personal Brand
Personal branding has become an important part of today’s marketing landscape. Research explains that it can promote attachments between personalities and their target audience. This pushes for increased loyalty from consumers and their willingness to pay. Today’s greater emphasis on individuality also emphasises personal branding, as it sets professionals apart from their competition. With how the digital marketing landscape is changing, it also gives salespeople a competitive edge.
In our current, highly saturated business market, it is becoming more necessary for these professionals to gain recognition through raising brand awareness. In fact, roles in sales and marketing have a greater focus on being able to connect with an organization’s target audience. For example, market research analysts collate and examine data to garner insights on what consumers are looking for, while public relations specialists take charge of ensuring businesses have a positive reputation.
Another key strategy that can be implemented is giving salespeople the chance to cultivate their own brand. Here are a few of the reasons why:
Salespeople represent businesses. More often than not, clients will associate them with the company’s values. Allowing salespeople to have a personal brand will allow them to explore the identity they want to portray to clients, as well as ensure they are aligning their principles with their organisation’s.
Today’s businesses rely too heavily on corporate identities as their central image. It is an integral part of marketing as it greatly influences the strategies being created. But more often than not, it focuses on organisations as a whole, rather than applying it to individual salespeople. Without a personal touch when it comes to sales strategies, they are unable to set themselves apart from competitors – and even from other coworkers.
People value individuality and authenticity nowadays, particularly when it comes to which brands they support. Salespeople who have a personal brand can portray just that, while also aligning them with the values of their company.
Create better recognition
Personal branding can also lead to better recognition and awareness. After aligning themselves with their company, salespeople can assess which parts of their brand and their organisation’s they want to highlight. The consistency between both messages will help clients better recognize a business’s goals and be made more aware of them. Over time, the audience will know in an instant what company is being advertised to them, and who the salesperson may be.
Since the market is extremely competitive, being able to foster brand recognition can be a key
contributor to consumer loyalty, credibility, and overall consistency. Giving salespeople the freedom to portray the company’s brand in their own way can play into this, as their personal brands will tie back into their company’s identity.
Marketing requires a certain amount of creativity and thinking outside the box. Salespeople will be able to practice this by identifying how they can put their own spin on a business’s corporate identity. They can formulate their own strategies or adapt frameworks already being used. This also adds a touch of personalisation with the way they interact with consumers.
Creative marketing strategies can increase consumer engagement and overall sales, making it extremely important. Personal branding adds to this, as salespeople will need to put their own spin on today’s advertising practices. It can also help them better connect with audiences who are looking for something different in the brands they support. This also bolsters their problem-solving skills, ensuring that their brand can adapt to the needs of consumers.
Salespeople with personal branding can bring a much-needed distinction between them and other companies. With the current market, it can be the key to setting themselves apart from the competition, creating innovation, and promoting better brand awareness.
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Article written by Raffy Jenna
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