Where do I start?

The best place to start is to look at what your goal is with marketing your recruitment company. Are you looking for more candidates, clients or employees? Or are you looking for all three? Pinpointing precisely who your target audiences are is vital, as this will orchestrate the types of content you produce. 

Let’s break this down. Here we use a tech recruitment company as an example – use the following questions as a guideline checklist to kickstart your marketing strategy:

1. What is your overall goal with marketing?

E.g. New client business, finding new candidates in niche tech markets, attracting potential employees to work at your recruitment company

2. Who are your target audiences?

E.g. Tech start-up business owners, front end developers, tech recruitment consultants

3. What sector(s) do you recruit in? 

E.g. UK tech sector – mainly JavaScript, React, jQuery and Swift developers in London, Manchester and Birmingham

4. What types of content will your audiences engage with?

E.g. A blog about how tech start-ups can scale their business, a video about the latest programming language employers are looking for, a video of one of your consultants talking about why they like working at your company

5. Where are your audiences online?

E.g. All audiences are on LinkedIn, candidates are also on GitHub and Stack Overflow 

6. What are your competitors doing?

E.g. Share blogs on LinkedIn, post videos of themselves to announce new roles they’re recruiting for, comment on client posts to engage in discussions, interact with developers on Stack Overflow