5 Ways To Optimise Your LinkedIn Profile To Attract Quality Candidates
Paiger Team
October 21, 2022
Marketing
Attention, recruiters!
Is your LinkedIn profile up to scratch?
If you’re hoping to use your LinkedIn account as one of your key recruitment tools, it’s absolutely vital that you make your profile visible, eye-catching, informative and clear. There are more than 800,000 recruitment consultants on LinkedIn, so if you want to stand out against your competition, make sure you’re optimising your LinkedIn profile using the points below.
1. Your profile picture
This is your main selling point on LinkedIn, along with your headline – it’s the first thing people will see, and how they will digest who you are and what you do in a split second. Make sure your profile picture is clear, you look approachable, and you can see your full head and shoulders. Most importantly – make sure it’s a recent photo! Don’t use your headshot from ten years ago. None of us look like we did back then.
2. Your headline
LinkedIn headlines can make or break you as a recruiter. Try to avoid words like guru, wizard or extraordinaire, and instead try to describe how what you do will solve problems for your audience. For example, instead of:
Ben Smith – Marketing Recruitment Consultant
You could try:
Ben Smith – Placing the top marketing talent in the UK’s best marketing roles!
3. Your summary
Understanding how best to sell yourself in your summary is a key skill as a recruiter. Too much information is a waste of time – nobody wants war and peace. On the flip side of that, not enough information could have a negative impact when candidates are looking for a recruiter to work with.
Keep it to three sentences max – describe what you do, how you do it and how you help your candidates and clients. Add your contact information at the end, too – make it as easy as possible for candidates to get hold of you. And, the most important part – run it through Grammarly before you post it. Spelling and grammar mistakes in your LinkedIn summary are never a good look.
4. Your featured links
Do you have content you want to pin on your profile so your candidates can see what you’re all about? Whether it’s content on your website, videos you’ve posted or otherwise, optimising your key links to demonstrate what it is you specialise in and what you work on, is key.
If you haven’t been sharing enough to populate your featured links yet, don’t panic – start working on your personal brand. Your featured links are a great way to position yourself as a thought leader and show your candidates what you’re all about, so make sure you update this over time.
5. Your experience
Of course, the experience portion of your LinkedIn profile is vital – but again, you need to make sure that the volume of information you’re providing is just right. There’s no set rules on what makes a ‘good LinkedIn profile’, but from our experience, we can tell you that if you think it’s too much info – it probably is. And if you think it’s not enough info – you’re probably right.
Include all your relevant jobs, job titles and dates you were employed there, along with 3-5 bullet points per job on what you did there. Make sure when setting up your LinkedIn profile that these points are related to what you do now – for example, if you used to work in customer service, highlight your relationship-building skills. Anything that will tie in with your current role in recruitment is worth sharing.
Get in touch
If you want to attract quality candidates using your LinkedIn profile, one of the easiest ways to do so is through posting effectively using Paiger. You can auto-post jobs, curate content and schedule posts – driving engagement with your network, whilst reaching more candidates in the process. Find out more by booking a demo with us today.
Recent Posts
Check this out
2023 updates and tips to get the maximum reach of your posts
Passive Aggressive Marketing T-Shirts, All For Charity
Learn how a startup is tackling marketing
Featured Posts
Resilience and risk-taking in recruitment: a conversation with Will Pearce
Paiger acquires The Lonely Marketers
