Why Just Posting Your Jobs Isn’t Enough On LinkedIn

This is where personal branding comes in. 

Being present on LinkedIn goes way beyond sharing jobs and occasionally engaging with your connections’ posts. In the world of recruitment, posting on LinkedIn is multifaceted and no one element is more important than the other. For example, sharing jobs may seem like the most vital part of posting on LinkedIn – understandably – but this will only get you so far.

Personal branding includes:

Sharing industry-relevant content – whether it’s an article about something newsworthy in your sector, a video about something educational in your industry or any other form of content, this is the best place to start on LinkedIn outside of sharing jobs. Demonstrating to your network that you are 1) invested in your industry knowledge, and 2) taking the time to share this knowledge with your connections, is a valuable element of a personal brand in recruitment. Connections will, over time, begin to notice the consistency of you posting industry-relevant news – and, when the time comes for them to either look for a new job or help with hiring, your name will be at the forefront of their minds.

Creating and sharing your own content – another way to get your name and face out there is to create and share your own blogs, videos, polls and infographics. Sharing them once in a blue moon simply won’t work – the consistency of sharing your own content is what keeps your name and face known as a trustworthy connection to your audience. For example, if you share weekly blogs about trends in your sector, and a quick weekly video of yourself discussing roles you’re working on this week, your network will begin to recognise you and remember you over time.

Starting or engaging in conversations – one of the main reasons for sharing content on LinkedIn, whether it’s your own content or third party content, is to try and start conversations with both current and potential candidates and clients. However, engaging with other people’s content is just as important as sharing your own. Responding to posts in the comments will broaden your reach and steadily increase your audience and network – be sure to always connect with anyone who has responded to you, or vice versa.