Archive for 2020
People often ask, “what is the difference between marketing and sales?” – and although this may seem like a strange question to marketers and recruiters, to the wider world, it’s not. On the surface, marketing…
Content engagement is every marketer’s bittersweet objective. It can seem that we are constantly striving for increased engagement, so when we achieve it, we’re happy that our campaigns are successful. But, when our engagement isn’t…
Batman and Robin. Bonnie and Clyde. Tom and Jerry. Rick and Morty. What do these pairs have in common? They’re all classic duos, and you can’t possibly imagine one without the other. Of course, one…
Your campaign goals have been decided and signed off by management. Your weekly and monthly objectives have been decided, to monitor how the campaign progresses. Your strategy has been executed, your data list of contacts…
LinkedIn InMails – we’ve all been there. Most of us have been on the receiving end of an InMail or five, but not all of us have been the one to type out the message…
If you have been hired as a marketing expert within a company, but your CEO still doesn’t particularly understand marketing or see the true value in it, don’t panic – you aren’t alone. This is…
It isn’t new information to business owners now that employee advocacy is an absolutely vital part of any business strategy. If you can’t get buy-in from your own employees, how can you expect to get…
All marketers know and have known for quite some time now, that content is one of the core marketing functions in the digital world we live in. It doesn’t matter what industry you’re in, or…
In recent years, brands and businesses have looked to humanise their operations, and truly create champions of their products or services in their teams. Whilst your employees may value and believe in what you offer…
We’ve all heard the term ‘inbound marketing’, but sometimes this term can feel a little broad. There are a number of ways that you can ensure potential customers that are ready to buy in your…
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