How Fortiva runs a US desk from the UK with seven consultants
We punch well above our weight.
WHY FORTIVA CHOSE PAIGER
One platform for the whole desk — research, contacts, content and the CRM.
Fortiva is a seven-consultant construction recruiter working across the UK and US, with a dedicated US division run from Britain. Before Paiger, every consultant was researching companies by hand — LinkedIn, company websites, Boolean strings, contact hunting — on top of the day job.
Fortiva did not want another point solution. They wanted recruiter visibility, business development, contact data and company research in one place, inside the Bullhorn records the team already worked in.
“Paiger does a lot of different things for us. From LinkedIn post ideas and market news to company research, decision-maker insight, Contact Finder and Bullhorn integration.”
MARCUS BLACKBURN — DIRECTOR, FORTIVA
BEFORE
Seven people, four tools, and a US market to break into.
Research lived in browser tabs — LinkedIn, company websites, Boolean strings, contact hunting — all of it by hand, all of it before a single call was made.
The consultants knew they should be posting, but confidence and consistency were hard to hold. And breaking into the US from the UK needed signals and market relevance the team could not get manually.
THE DECISION
Bring the growth tools into one platform, inside Bullhorn.
Fortiva chose Paiger because it did several jobs at once — post ideas and market news, company research and decision-maker insight, Contact Finder — and sat inside the CRM the team already used, on the records they were already working.
The team had used ZoomInfo before and held high standards for data. Contact Finder passed on accuracy, and on the credit refunded when a search comes back empty.
WHAT FORTIVA SWITCHED ON
The Fill-the-desk workflow, end to end — signal, research, contact, outreach.
FILL THE DESK
Business Development
Every morning, a report of clients and target accounts that are actively hiring — a reason to approach, and the research and decision-maker insight to approach well.
FILL THE DESK
Contact Finder
Direct contact details for the decision-maker, revealed inside the workflow. Accurate by the standard of a former ZoomInfo customer, and a credit refunded when there is nothing to find.
GROW THE DESK
Personal Brand & Content
Post ideas and drafts that keep seven consultants visible in two markets. It was one of those posts that brought a senior VP at a target client to Harry — not the other way round.
WHAT CHANGED
Results so far, in Fortiva’s words.
POSTING
More consistent
Recruiters post regularly and with confidence — and inbound conversations with target clients have followed.
US MARKET
Visible from the UK
Relevant across US sectors, states and target accounts — a new market worked from Britain without a research function to feed it.
IN ONE SENTENCE
Time saving
Asked to describe Paiger in a sentence, Fortiva gave two words. Research, contacts and workflows are a few clicks away instead of an afternoon.
THE TAKEAWAY
What this means for an agency like yours.
Seven consultants is the size where every hour of manual research is an hour not spent on a call. Fortiva’s workflow puts the signal, the research and the contact in front of the consultant before the day starts.
The US expansion is the proof it scales: a desk in a new market, run from the UK, without hiring anyone to feed it.
None of this is a number yet. It is a working pattern — signal to research to contact to outreach, inside Bullhorn — that an agency your size can copy tomorrow.
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