How Primis put one platform on every desk
Replacing a number of tools with one.
WHY PRIMIS CHOSE PAIGER
One platform in place of several — and the business development features alone beat the market.
Ben Broughton evaluated technology for Primis the way an owner does: would it scale, would the team actually use it, and would it pay back.
His answer was to consolidate — several tools into one platform, with Business Development on every desk and Candidate Attraction posting each consultant’s roles to their own network.
“We’ve been able to save money and bring in a new platform to the business where the business development features alone are better than other recruitment tech on the market.”
BEN BROUGHTON — CEO, PRIMIS
BEFORE
Several tools, each doing one job, none of them talking to each other.
Ben’s brief for Primis was blunt: double the consultants’ market engagement and significantly increase client meetings.
The stack in place could not carry it — a scheduler here, a research tool there, job adverts left to whoever remembered. Every extra tool was another login the team had to be talked into using.
THE DECISION
One platform the whole team would actually use, built around business development.
Primis chose Paiger for three reasons Ben names himself: it replaced several tools with one, and the Business Development features alone beat other recruitment tech on the market.
The third was adoption — a strong market presence in a few minutes a day, with Personal Brand & Content suggesting the posts and Candidate Attraction putting each consultant’s roles out automatically.
WHAT PRIMIS SWITCHED ON
The connected workflow, on every desk — not a feature list.
FILL THE DESK
Business Development
Every consultant starts the day with the accounts worth calling and the outreach already drafted. Ben’s verdict: the business development features alone are better than other recruitment tech on the market.
WORK THE DESK
Candidate Attraction
Each consultant’s roles go out as branded job adverts from their own LinkedIn, automatically. Applications now arrive from consultants’ niche networks, not just the mass-market boards.
GROW THE DESK
Personal Brand & Content
Post suggestions each consultant approves in minutes, so a visible, consistent market presence takes a few minutes a day rather than an afternoon nobody has.
WHAT CHANGED
What Ben set out to change, in his own words.
THE STACK
Several tools → one
“Replacing a number of tools with one that is much easier to use for our recruiters. Everything is all in one place.”
APPLICATIONS
From niche networks
“Paiger’s already generating candidate applications from consultant niche networks, not just from a mass market.”
MARKET PRESENCE
Minutes a day
“Our consultants will be taking a strong market presence in just a few minutes every single day.”
THE TAKEAWAY
What this means for an agency like yours.
Ben’s decision is the one most owners are weighing: keep paying for a scheduler, a data tool and a job-board subscription that do not talk to each other, or put one platform on every desk and let the workflow connect.
The consolidation saves money on day one. The return is in what the consultants do with the time — more client conversations, roles that reach the right networks without anyone posting, and a new starter whose desk runs the same way as the director’s.
This is a why-we-chose story rather than a results sheet — which is exactly the decision you are weighing now.
More case studies
Pie Recruitment
415% more job advert views and 231% more website users, two months in — once the whole team was posting.
Fortiva
Seven consultants running a US desk from the UK — Business Development signals to Contact Finder to outreach, into Bullhorn.
Reed
In several international markets, most applications now arrive from recruiters’ own posts rather than job boards.