How Paiger Helped Pie Recruitment Increase Job Advert Views by 415%
Overview
Pie Recruitment has been serving automotive, FMCG, and SaaS sectors for nearly eleven years.
When content creation became a persistent challenge and marketing efforts had tailed off over recent years, Pie Recruitment turned to Paiger to replace their outdated content tool with a solution that would allow each consultant to post content to LinkedIn consistently.
Pie Recruitment faced several key obstacles:
Content Creation Bottleneck: Operations Director Sarah had been helping consultants create content, which wasn't sustainable. At the same time, getting consultants to produce their own content had been difficult.
Outdated Tools: Their previous content tool required consultants to actively search for topics to write about, making the process quite manual.
Technology Adoption: Previous tech implementations had faced the typical challenge of consultant adoption, with tools falling by the wayside despite training efforts.
The Solution
Sarah implemented a strategic approach to adoption. Rather than imposing the technology on the team, she had Paiger's Co-Founder, Rohit, present directly to the entire team, so they could see the platform themselves - creating ownership rather than resistance. The team discovered Paiger offered much more than expected, providing comprehensive research, vacancy alerts, and business development tools beyond content creation. Paiger's onboarding process with weekly check-ins removed the burden of implementation management from Sarah's already extensive operational responsibilities.
The Results
The adoption exceeded all expectations across multiple areas:
- 231% increase in website users and 415% increase in job advert views in just two months
- Content production transformed from infrequent posts to 2-3 pieces per week per consultant
- New business opportunities generated through vacancy alerts and enhanced prospect research
- Streamlined daily operations with automated news alerts and time-saving research tools
"They love it, they absolutely love it. I think I can say that quite categorically that they have taken to it like fish to water. They have gone from maybe producing me a piece of content every quarter to two or three pieces a week."