How Pie Recruitment turned team adoption into 415% more job advert views
They love it, they absolutely love it.
WHY PIE CHOSE PAIGER
Adoption was the strategy — and the traffic followed.
Pie Recruitment has recruited across automotive, FMCG and SaaS for more than a decade. Content had stalled: it sat with Sarah Wixon in operations, the old tool made consultants hunt for topics, and marketing activity had tailed off.
Sarah’s answer was to make adoption the plan rather than an afterthought. Paiger’s co-founder presented to the consultants directly, so they saw the platform before anyone asked them to use it.
“They have gone from maybe producing me a piece of content every quarter to two or three pieces a week.”
SARAH WIXON — OPERATIONS DIRECTOR, PIE RECRUITMENT
BEFORE
Content sat with operations, and the consultants had stopped posting.
Sarah had been writing content for consultants herself, which no operations director can sustain. The tool meant to help was too manual — consultants had to go looking for something to say.
Previous tech had fallen by the wayside despite training, and LinkedIn activity across the team had tailed off with it.
THE DECISION
Get the team to want it, then give them more than content.
Rather than push another tool onto the team, Sarah had Paiger presented to the consultants first-hand, so the ownership was theirs. Weekly check-ins during onboarding kept the implementation off her desk.
Once in, the team found more than Personal Brand & Content: Business Development research and job alerts, and Candidate Attraction posting their roles for them. A connected workflow, not a posting tool.
WHAT PIE SWITCHED ON
Three workflows, switched on in the order the team took to them.
GROW THE DESK
Personal Brand & Content
Post suggestions each consultant approves in minutes. Two or three pieces a week per consultant, where a quarter used to produce one.
WORK THE DESK
Candidate Attraction
Each consultant’s roles go out as branded adverts from their own LinkedIn. Job advert views rose 415% and website users 231% in two months.
FILL THE DESK
Business Development
Job alerts and account research surfaced new business the team was not seeing before — opportunities Sarah credits to the platform, not to the posting.
WHAT CHANGED
Two months in, the numbers Sarah reports.
WEBSITE USERS
231% more
Website users up 231% in the two months after Paiger went live — traffic that used to land on a job board.
JOB ADVERT VIEWS
415% more
Consistent consultant posting put more eyes on live roles — job advert views up 415% in the same period.
CONTENT PER CONSULTANT
2–3 pieces a week
Consultant-led posting replaced an operations bottleneck — from a piece a quarter to two or three a week, each.
THE TAKEAWAY
What this means for an agency like yours.
Every owner has watched a tool die after the training day. Pie’s numbers came from solving that first: the consultants chose it, so they used it.
Once they used it, the compounding started — consistent posting turned into advert views, advert views into website traffic, and the research and alerts opened business development the team had been too busy to do.
Two months is a short window. The mechanism — team adoption first, results second — is the part that travels to an agency your size.
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