<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1639753&amp;fmt=gif">
Skip to content
Book Demo
Search icon
Book Demo

Recruitment Marketing Case Study

How Pie Recruitment turned consultant adoption into a 415% increase in job advert views.

Pie Recruitment has served the automotive, FMCG and SaaS sectors for nearly eleven years.

When content creation became a persistent challenge and marketing activity had tailed off, Pie Recruitment turned to Paiger to replace an outdated content tool with something consultants would actually use.

The result was stronger adoption, more consistent LinkedIn activity, better website traffic and a major increase in job advert views.

Pie Recruitment
“

They love it, they absolutely love it. I think I can say that quite categorically that they have taken to it like fish to water.

They have gone from maybe producing me a piece of content every quarter to two or three pieces a week.

Sarah Wixon
Sarah Wixon
Operations Director

The Challenge

Content creation was stuck with Sarah, and consultants were not posting consistently.

Pie Recruitment needed a content workflow that removed the bottleneck, improved consultant adoption and made LinkedIn activity easier to sustain.

Content Bottleneck

Content creation sat with operations.

Sarah had been helping consultants create content, which was not sustainable long term.

Outdated Tools

The old content tool was too manual.

Consultants had to actively search for topics to write about, creating friction and inconsistency.

Consultant Adoption

Previous tools had fallen by the wayside.

Like many recruitment teams, Pie had seen tech adoption struggle despite training efforts.

Marketing Drop-Off

Marketing activity had tailed off.

The business needed to rebuild regular consultant-led content activity across LinkedIn.

The Solution

Pie made adoption the strategy, not an afterthought.

Rather than forcing another tool onto the team, Sarah created buy-in by having Paiger’s Co-Founder, Rohit, present directly to consultants so they could see the platform for themselves.

The team quickly discovered Paiger offered more than content creation, including research, vacancy alerts and business development tools.

✓
Team-led adoption Consultants saw the platform first-hand, creating ownership rather than resistance.
✓
More than content The team gained access to research, vacancy alerts and BD workflows beyond LinkedIn posting.
✓
Supported onboarding Weekly check-ins removed the implementation burden from Sarah’s operational workload.
Pie Recruitment Workflow Adoption, content and BD execution Consultants see the platform Ownership instead of resistance Content gets easier 2-3 posts per consultant each week BD tools create new opportunities Research, alerts and daily workflow support

The Results

Adoption exceeded expectations and created measurable marketing lift.

231%

increase in website users

Achieved in just two months after implementing Paiger.

415%

increase in job advert views

Greater content consistency translated into more attention on live roles.

2-3

pieces per week per consultant

Content production moved from infrequent posting to consistent consultant-led activity.

BD

opportunities generated

Vacancy alerts and enhanced prospect research helped create new business opportunities.

“

They have taken to it like fish to water.

They have gone from maybe producing me a piece of content every quarter to two or three pieces a week.

Sarah Wixon
Sarah Wixon
Operations Director, Pie Recruitment

The Bottom Line

Pie Recruitment made consultant content adoption stick.

Paiger helped Pie Recruitment move from inconsistent, operations-led content creation to consultant-led posting, stronger marketing performance and new BD opportunities from vacancy alerts and research.

See Paiger In Action