Cookie Policy
Last updated
September 2026
Last updated: 16 September 2026
1. Who we are
1.1 This Cookie Policy explains how Paiger Limited ("Paiger", "we", "us") uses cookies and similar technologies on paiger.co and its subdomains (the "Website"). It should be read alongside our Privacy Policy and our Terms & Conditions, which refer to it.
1.2 This policy covers our marketing website only. Cookies set inside the Paiger application at content-app.com are covered by the Privacy Policy and the Data Processing Agreement.
2. What cookies are
2.1 A cookie is a small text file placed on your device when you visit a website. Some are set by us (first-party cookies) and some by services we use (third-party cookies). Similar technologies — pixels, local storage and scripts that read your browser — are covered by this policy as if they were cookies.
2.2 Cookies are either session cookies, which are deleted when you close your browser, or persistent cookies, which stay on your device for the period stated below or until you delete them.
3. How we ask for your consent
3.1 When you first visit the Website we show a cookie banner. Only strictly necessary cookies are set until you make a choice. Analytics and advertising cookies are set only if you accept them.
3.2 Your choice is stored in a cookie (__hs_cookie_cat_pref) so that we do not ask on every visit. You can change or withdraw your consent at any time: open cookie settings.
3.3 If you decline, we still set the strictly necessary cookies in section 4.1, and Google's tags run in a cookieless mode that sends no identifiers and sets no cookies.
4. The cookies we use
4.1 Strictly necessary
Set without consent. They make the Website work and remember your cookie choice.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
__hs_cookie_cat_pref | HubSpot (on our behalf) | Stores the cookie categories you accepted or declined. | 6 months |
__hssrc | HubSpot | Detects whether the browser has been restarted since the last visit, to keep the session consistent. | Session |
4.2 Analytics
Set only if you accept analytics cookies. They tell us how the Website is used — which pages are visited, how visitors arrive, and whether a form was submitted — so we can improve it. Where a visitor later enquires with us, they let us attribute that enquiry to the campaign, search or referral that brought them.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
__hstc | HubSpot | Main visitor cookie: domain, unique visitor id, first visit, last visit, current visit, visit count. | 6 months |
hubspotutk | HubSpot | Visitor identity, used to link a form submission to the visit that preceded it. | 6 months |
__hssc | HubSpot | Session tracking: whether the visit count should increase. | 30 minutes |
_ga | Google Analytics | Distinguishes visitors. | 2 years |
_ga_L3RG0YJGS1 | Google Analytics | Keeps session state for our Google Analytics property. | 2 years |
__rafm | Ruler Analytics | Visitor and source identifier, so that a call or form enquiry can be attributed to the marketing channel that produced it. | See Ruler Analytics' policy |
__rasesh | Ruler Analytics | Session identifier for the same purpose. | Session |
| — | Clay (Claydar) | Identifies the organisation a visitor is likely to work for, from network and browser signals, so that we can understand which companies are researching Paiger. Clay may use its own storage rather than a first-party cookie. | See Clay's policy |
4.3 Advertising
Set only if you accept advertising cookies. They let us measure whether our advertising on LinkedIn and Google led to a visit or an enquiry, and show relevant Paiger advertisements to people who have visited the Website.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
_gcl_au | Google Ads | Stores the click identifier from a Google advertisement so a later enquiry can be attributed to it. | 90 days |
li_fat_id, lidc, bcookie, UserMatchHistory, AnalyticsSyncHistory | LinkedIn (third-party, set on linkedin.com) | LinkedIn Insight Tag: conversion measurement and audience building for Paiger's LinkedIn advertising. Governed by LinkedIn's cookie policy. | 30 days to 2 years, per LinkedIn |
_fbp | Meta | Meta pixel: measures visits and conversions from advertising on Meta platforms. | 90 days |
4.4 What we do not do
4.4.1 We do not use cookies to sell personal data, and we do not run third-party advertising networks on the Website.
5. Third parties
5.1 The services above are provided by HubSpot, Inc. (EU data centre), Google Ireland Limited, Ruler Analytics Ltd, LinkedIn Ireland Unlimited Company, Clay Labs, Inc. and Meta Platforms Ireland Limited. Each processes the data its cookies collect under its own privacy policy. Our Privacy Policy lists the service providers who process personal data on our behalf.
6. Managing cookies in your browser
6.1 You can also block or delete cookies through your browser settings. Blocking strictly necessary cookies may stop parts of the Website working, including the demo booking form. Guidance: Chrome · Safari · Firefox · Edge.
6.2 To opt out of Google Analytics across all websites you can install Google's browser add-on.
7. Changes to this policy
7.1 We will update this page when the cookies we use change. The date at the top shows the last revision.
8. Contact
8.1 Questions about cookies or this policy: marketing@paiger.co.