Flow Recruitment
Building a recruitment business development engine with Paiger
WHY FLOW RECRUITMENT CHOSE PAIGER
Consistent business development, wherever the agency operates.
Flow Recruitment is a multi-discipline recruitment agency operating across the UK, covering permanent recruitment solutions and wider recruitment support requirements. Working across several disciplines brings a particular challenge: keeping recruitment business development activity consistent everywhere the agency operates, rather than relying on a handful of active consultants or a website alone to carry the message.
That was the position Flow Recruitment found itself in when it started looking for a new platform. Organic and referral enquiries had dropped off, and the agency wanted a way to rebuild recruitment lead generation while giving its social presence more structure and consistency.
"From the initial consultation, through to the training and support offered by the technical support team, it has been exceptional."
SUKH SAMRA — NATIONAL RECRUITMENT MANAGER, FLOW RECRUITMENT
BEFORE
Enquiries dropping, social presence inconsistent.
Flow Recruitment's initial interest in Paiger centred on improving the business development function; they had seen a significant drop off in organic and referral enquiries from new clients.
Alongside this, the agency wanted a product that would give it more consistency and presence across its social platforms, and one that worked well alongside its existing Volcanic website platform.
THE DECISION
Choose the team as much as the product.
The decision to go with Paiger came down to the team behind it as much as the product itself. Flow Recruitment found the engagement from the outset clear and well supported, with training and onboarding that matched what they were looking for.
Where challenges did come up, they centred on personalisation and making sure the right details were to hand within the platform. These were resolved promptly by Paiger's support team, who also offered guidance on getting more from the platform for recruitment lead generation.
WHAT FLOW RECRUITMENT SWITCHED ON
Business development, candidate attraction and candidate marketing, working together.
GROW THE DESK
Business Development
A structured way to keep recruitment business development activity consistent across every discipline the agency covers, rather than relying on a handful of consultants or the website alone.
WORK THE DESK
Job Posting
Flow describes job posting as extremely helpful, driving a marked increase in candidates reaching out directly via LinkedIn to discuss their search.
GROW THE DESK
Candidate Marketing
A branded, professional-looking CV submitted quickly, helping grab hiring managers' attention with very little input from the team.
"Don't hesitate to use Paiger. It will transform your operation, save you time and help platform your brand."
SUKH SAMRA — NATIONAL RECRUITMENT MANAGER, FLOW RECRUITMENT
THE TAKEAWAY
What this means for a multi-discipline agency like yours.
It's still early days for Flow Recruitment, and the agency is candid that it's too soon to point to a precise impact on its bottom line, particularly in a difficult recruitment market.
Even so, it describes the early wins in recruitment business development and lead generation as encouraging enough to see Paiger as a long-term partner for the business.
The pattern holds across multi-discipline agencies: consistent business development and candidate marketing, whichever part of the business you sit closest to.
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