CPL
Overview
Cpl is a global leader in talent solutions, supporting startups, multinationals, and SMEs across diverse sectors, from pharmaceuticals to fund accounting.
Founded in 1989, the Cpl Group comprises 23 brands, with over 41 offices in 11 countries.
At the heart of their mission is matching the right talent with the right organisation, a core principle that guides all their work.
The Challenge
Cpl faced significant challenges when it came to maintaining brand consistency across social media.
Their previous process was manual, involving consultants creating their own job post imagery – a task that took an average of 15 minutes per post.
Once created, images had to go through an approval process before finally being posted on LinkedIn, which often led to delays or jobs not being promoted at all.
Furthermore, tracking job posts and directing candidates to the correct application pages on their website was another pain point.
They needed a more efficient solution that would save time, maintain brand integrity, and streamline the posting process.
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There’s nothing else quite like Paiger on the market.
The platform has exceeded our expectations, and we’re thrilled with the results.
How Paiger Helped
Paiger provided the automation and consistency that Cpl needed.
Branded Job Sharing
With Paiger, branded job posts are automatically generated and shared across social media without requiring consultants to spend time designing images or waiting for approval. The process became seamless, ensuring that all jobs are promoted in line with brand guidelines.
Increased Efficiency
Increased Efficiency: The time spent on job posting dropped significantly as Paiger automated key steps. Consultants no longer needed to design, seek approval, or manually post on LinkedIn. Paiger became one of Cpl’s top 4 traffic sources, driving over 2% of total applications via the website.
Ease of Use & Top Class Service
Paiger’s intuitive platform eliminated the need for manual input, while providing a proactive, supportive service that exceeded Cpl’s expectations. Consultants felt empowered by the ease of use, and requests for Paiger access from other departments started coming in, further driving engagement.
Paiger has been a game-changer for consultants at Cpl.
It’s extremely simple to use, giving our consultants access to tools that help effortlessly.