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Enterprise Recruitment Case Study

How CPL streamlined recruiter social posting and protected brand consistency at scale.

CPL is a global talent solutions business supporting startups, multinationals and SMEs across industries ranging from pharmaceuticals to fund accounting.

Founded in 1989, the CPL Group operates across 23 brands, 41 offices and 11 countries, with a mission centred around matching the right talent with the right organisation.

But maintaining recruiter brand consistency and efficient social execution at enterprise scale was becoming increasingly difficult with manual workflows.

Cpl
“

There’s nothing else quite like Paiger on the market.

The platform has exceeded our expectations, and we’re thrilled with the results.

Ferenc Gal
Ferenc Gal
Marketing Director

The Challenge

Manual recruiter social workflows were slowing down enterprise execution.

CPL needed a faster, more scalable way to create recruiter social content while protecting brand consistency across a global organisation.

Manual Image Creation

Recruiters were building job imagery themselves.

Creating branded social content manually was consuming valuable recruiter and marketing time.

Slow Approval Processes

Social posting delays reduced visibility.

Posts often had to go through approval stages before being published, causing delays or missed promotion opportunities.

Tracking Challenges

Candidate journeys were difficult to manage.

Directing candidates to the correct application pages and tracking post performance was becoming difficult at scale.

Brand Consistency

Enterprise brand control needed improving.

CPL needed a system that maintained consistent recruiter branding across offices, brands and consultants.

The Solution

Paiger created a scalable recruiter content and job promotion workflow.

Instead of relying on fragmented recruiter tools and manual image creation, Cpl centralised social posting and recruiter branding through Paiger.

✓
Faster recruiter posting Social content and job imagery could be generated and distributed far more efficiently.
✓
Streamlined approvals Recruiters could publish approved, branded content faster without slowing down visibility.
✓
Consistent enterprise branding Every recruiter post maintained a consistent and professional visual identity.
CPL Recruiter Workflow Faster enterprise recruiter content execution Automated recruiter imagery Remove manual design bottlenecks Faster social approvals Publish jobs and recruiter content quickly Enterprise brand consistency Unified recruiter social presentation

The Results

Enterprise recruiter marketing made dramatically more efficient.

15 mins

per post removed from recruiter workflows

Manual recruiter image creation and posting processes were significantly reduced.

Faster

recruiter job promotion

Jobs could be promoted more consistently without approval bottlenecks slowing execution.

Unified

recruiter branding across social

Recruiter posts and job content maintained a professional and consistent enterprise appearance.

Better

candidate application flow

Candidates could be directed to the correct roles and application pages more effectively.

The Bottom Line

CPL transformed recruiter social execution from a manual bottleneck into a scalable enterprise workflow.

Paiger helped CPL save recruiter time, protect brand consistency and improve the speed and efficiency of enterprise job promotion across its global organisation.

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