CRM REVENUE ASSESSMENT

For agencies running Bullhorn, JobAdder, Firefish or any other recruitment CRM

How much revenue is your CRM actually generating?

Thirty statements. Five minutes.

Six areas, 150 points, scored by you. Nothing is captured and nothing is sent, so the result is yours whether you speak to us or not.

HOW TO SCORE

Score each statement from 1 to 5.

Be honest rather than generous. The score is only useful if it tells you something you did not already believe, and nobody else sees it. Your subtotal appears against each area as you go.

1 = Never · 3 = Sometimes · 5 = Consistently

Opportunity Generation, scored out of 25
Recruiters receive a clear list of target opportunities every day.
We proactively identify companies that are hiring.
Recruiters know which opportunities should be prioritised.
New business activity is driven by data rather than guesswork.
We have a repeatable business development process.
Company Research, scored out of 25
Recruiters research companies before making contact.
Company research is quick and consistent.
Recruiters understand recent company activity.
Recruiters can identify growth signals.
Recruiters can identify hiring trends.
Decision-Maker Access, scored out of 25
Recruiters can quickly identify hiring managers.
Recruiters can access accurate contact information.
Contact sourcing does not slow down business development.
Recruiters have confidence in their contact data.
Decision-maker identification is part of the standard workflow.
Candidate Marketing, scored out of 25
Recruiters regularly market candidates to prospects.
Candidate marketing follows a consistent process.
Recruiters can quickly create candidate marketing assets.
Candidate marketing generates meetings and opportunities.
Recruiters actively use candidate-led business development.
Recruiter Visibility, scored out of 25
Recruiters regularly post on LinkedIn.
Recruiters are visible within their market.
Marketing supports recruiter visibility.
Recruiters are building personal brands.
Social activity contributes to business development.
AI Adoption, scored out of 25
Recruiters use AI daily.
AI saves recruiters meaningful time.
AI is used for research and preparation.
AI is used consistently across the team.
AI contributes directly to revenue generation.

SCORE SO FAR

0 / 150

0 of 30 statements answered. Your result appears once all 30 are scored.

Know your score.Now do something with it.
Know your score.Now do something with it.
Know your score.Now do something with it.

Book a CRM revenue review and we will go through your six scores, and discuss the changes that would bill the most GP per recruiter from the system you already run on.

Book your review

© 2026 Paiger

© 2026 Paiger

© 2026 Paiger

© 2026 Paiger