Vetro Case Study

Overview

Vetro specialises in sourcing and placing candidates within the health, social care, and education sectors. Their mission is to provide a clear, transparent recruitment service that enhances the lives of those they serve, ensuring clients receive the best possible candidates for their needs.

Alastair Tulloch, Director at Vetro, leads the team in creating tailored recruitment solutions, leveraging his expertise in strategic business planning, quality assurance, and performance management.

The Challenge

Despite having a substantial network of 30,000 combined LinkedIn connections across consultants, Vetro struggled to maintain consistent and engaging content.

The team wasn’t sharing content regularly, and what little they did share was not sector-specific enough to truly resonate with their target audience.

Before using Paiger, Vetro relied on a multi-poster tool that focused heavily on job postings, often sending links to unsecure sites and delivering little return on investment.

The content wasn’t tailored to the sectors they operated in, and the occasional article posted by Alastair and his team wasn’t enough to foster meaningful engagement.

How Paiger Helped

Paiger transformed Vetro's approach to content sharing and engagement, providing a streamlined and visually appealing solution.

Curated, Sector-Specific Content

Paiger enabled Vetro’s consultants to share high-quality, sector-specific content regularly, rather than just job postings, adding value to their network and establishing thought leadership.

Automated, Branded Job Posts

With Paiger’s easy-to-use platform, jobs were automatically posted with visually engaging images, maintaining a professional and cohesive presence on LinkedIn.

Boosted Engagement

Paiger’s tools have significantly increased engagement, with LinkedIn activity increasing sevenfold, connecting Alastair and his team to a larger audience while improving visibility.

By using Paiger, Vetro has been able to overcome their previous challenges, connect more meaningfully with their audience, and continue their mission of improving lives in the health, social care, and education sectors.

Vetro