The Problem
Recruiter LinkedIn activity is easy to encourage, hard to prove.
If your team is posting, connecting and commenting, that is a start. But unless you know what good looks like, you cannot coach it, improve it or link it to revenue.
Likes are not a BD strategy.
Engagement matters, but only when it helps recruiters create visibility, conversations and commercial opportunities.
Teams post without knowing what good looks like.
Without clear targets, social selling becomes optional activity rather than a repeatable BD habit.
Activity is not connected to outcomes.
Recruitment leaders need dashboards that track meaningful activity, not just surface-level performance.
Consultants need coaching, not vague encouragement.
“Post more on LinkedIn” is not enough. Teams need practical guidance that links social activity to BD behaviour.
What's Inside?
The practical guide to measuring recruiter social selling.
Use this playbook to move your team from “we should probably post more” to a clear, measurable LinkedIn and content process.
What You’ll Walk Away With
A better way to manage recruiter LinkedIn performance.
Targets that make sense
Set goals that connect LinkedIn activity to business development outcomes.
Dashboards worth looking at
Build a view of recruiter social activity that supports coaching, not box ticking.
Better consultant coaching
Help recruiters understand why social matters and how to use it as part of their BD workflow.
Free, No Signup Required
Download the playbook and start measuring what actually matters.
Use it to set clearer targets, coach your team and turn recruiter social activity into a proper business development lever.
Download Playbook