NES Fircroft
Overview
NES Fircroft, an award-winning workforce solutions specialist, operates in over 45 countries and serves various sectors, including oil and gas, renewable energy, life sciences, chemicals, and mining.
With over 50 years of expertise, the company faced challenges in managing and amplifying their digital content across a vast network of employees.
The Challenge
Managing content distribution and ensuring consistent engagement across a global team of over 1,000 employees was a significant challenge for NES Fircroft.
The company relied heavily on consultants to manually share company posts, which led to inconsistent brand representation and missed opportunities for personal brand development.
Vicki Codd, Group Marketing Director, highlighted the need for a streamlined approach that maintained brand integrity while empowering consultants to enhance their social media presence.
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Paiger has revolutionised our approach to content sharing.
We can now distribute content effortlessly across our global team, ensuring consistency and brand integrity.
The ability to track engagement and automate job postings has been invaluable in enhancing our digital presence.
How Paiger Helped
Paiger addressed these challenges by centralising and automating content distribution, enabling NES Fircroft to efficiently manage and share content across their global team. Key benefits included:
Automated Content Sharing
Paiger’s automation features allowed NES Fircroft to ensure consistent posting across LinkedIn, even when consultants were on holiday or otherwise unavailable. This consistency has been crucial for maintaining and growing engagement with their audience.
Enhanced Content Reach
By sharing job advertisements and company updates automatically, NES Fircroft increased their social media reach. Consultants could easily share content that was on-brand and aligned with their marketing strategies.
Improved Content Visibility
The platform’s ability to track content engagement and understand which posts resonated most with consultants provided valuable insights for refining future content strategies.
200+
Paiger Users Globally
8%
Conversion Rate
6%
Increase in Web Traffic
Paiger has made a significant difference in my daily work.
I’ve received enquiries from contractors who noticed my frequent, relevant posts, proving the value of Paiger in driving engagement and generating leads.