How NES Fircroft keeps 200 consultants posting on-brand across 45 countries
We can now distribute content effortlessly across our global team.
WHY NES FIRCROFT CHOSE PAIGER
One content workflow for a thousand-person business, with the brand intact.
NES Fircroft is a workforce solutions specialist with more than 50 years behind it, working in over 45 countries across oil and gas, renewables, life sciences, chemicals and mining. Getting content out through a network of a thousand employees depended on each consultant remembering to share it.
The marketing team needed distribution they could rely on, brand integrity they could protect, and a way to see which content actually landed — without a thousand conversations to get there.
“I’ve received enquiries from contractors who noticed my frequent, relevant posts.”
CHLOE DURKIN — MANAGING CONSULTANT, NES FIRCROFT
BEFORE
A thousand people, and every post depending on someone remembering.
Company posts reached the wider network only when a consultant remembered to share them, and most did not. Consultants who wanted a stronger presence of their own had nothing to post that was not a re-share.
Across 45 countries, brand consistency depended on each person’s judgement. Marketing could see what went out but not what landed, so it had no way of knowing which content was worth making more of.
THE DECISION
Automate the sharing, protect the brand, and let consultants build their own presence.
NES Fircroft chose Paiger to distribute company content and job adverts across every consultant’s profile automatically, so posting no longer depended on anyone remembering. Every post carried the brand, whichever country it went out from.
Consultants gained a steady stream of relevant content to post as their own, and marketing gained engagement tracking to see which of it was working.
WHAT NES FIRCROFT SWITCHED ON
Grow the desk at scale — 200 consultants, one standard.
GROW THE DESK
Personal Brand & Content
Company content distributed to every consultant’s profile automatically, on-brand and on schedule, whether or not the consultant is at their desk that day.
WORK THE DESK
Candidate Attraction
Job adverts shared automatically across consultant networks in every country, so each role reaches the people closest to it without anyone posting by hand.
GROW THE DESK
Engagement tracking
Marketing sees which content lands with which audience, and makes more of what works instead of guessing.
WHAT CHANGED
What NES Fircroft reports.
SCALE
200+ consultants
Posting through Paiger across 45 countries, from one content workflow that marketing runs centrally.
WEB TRAFFIC
6% increase
More traffic to the NES Fircroft site, driven by consultants’ profiles rather than the company page alone.
INBOUND
Contractor enquiries
Consultants report contractors getting in touch because they noticed the frequent, relevant posts.
THE TAKEAWAY
What this means for an agency like yours.
NES Fircroft needed Paiger because a thousand people cannot be chased by hand. A team of ten or twenty can, and that is exactly the problem: someone is spending their week doing it.
The mechanism is the same at any size. Company content and job adverts go out from every consultant’s profile automatically, in your brand, whether or not they remembered.
You will not need the global governance layer. You will get the same thing Chloe got: contractors and candidates who get in touch because they kept seeing your consultants’ names.
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