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Global Workforce Solutions Case Study

How NES Fircroft scaled content sharing across a global team.

NES Fircroft is an award-winning workforce solutions specialist operating in over 45 countries across sectors including oil and gas, renewable energy, life sciences, chemicals and mining.

With more than 50 years of expertise, the company needed a better way to manage and amplify digital content across a vast network of employees.

Paiger helped NES Fircroft centralise content distribution, maintain brand consistency and empower consultants to build stronger social media presence.

NES Fircroft
“

Paiger has revolutionised our approach to content sharing.

We can now distribute content effortlessly across our global team, ensuring consistency and brand integrity.

Vicki Codd
Vicki Codd
Group Marketing Director

The Challenge

Keeping 1,000+ employees engaged and on-brand globally.

NES Fircroft relied heavily on consultants manually sharing company posts, which created inconsistent brand representation and missed opportunities for personal brand development.

Manual Sharing

Consultants had to share content manually.

Content distribution depended on individual consultant action, making consistency difficult at scale.

Brand Integrity

Global brand control was hard to maintain.

NES Fircroft needed a streamlined approach that protected brand integrity while empowering consultants.

Personal Branding

Consultants needed stronger social presence.

Missed sharing opportunities also meant missed opportunities for consultant visibility and relationship building.

Engagement Tracking

Content visibility needed improving.

NES Fircroft needed to understand which content resonated with consultants and audiences.

How Paiger Helped

Paiger centralised and automated global content distribution.

Paiger enabled NES Fircroft to efficiently manage and share content across its global team while maintaining consistency, visibility and brand integrity.

✓
Automated content sharing Consistent LinkedIn posting, even when consultants were on holiday or unavailable.
✓
Enhanced content reach Job adverts and company updates could be shared automatically across consultant networks.
✓
Improved content visibility Engagement tracking helped NES Fircroft understand which posts resonated and refine future content strategy.
200+

Paiger users globally

8%

conversion rate

6%

increase in web traffic

“

Paiger has made a significant difference in my daily work.

I’ve received enquiries from contractors who noticed my frequent, relevant posts, proving the value of Paiger in driving engagement and generating leads.

Chloe Durkin
Chloe Durkin
Managing Consultant

Consultant Impact

Content consistency turned into real inbound enquiries.

The value was not just central marketing efficiency. Consultants saw direct day-to-day impact from frequent, relevant posting that helped drive engagement and generate leads.

More frequent posts Relevant content Contractor enquiries

The Bottom Line

NES Fircroft turned global content sharing into a scalable recruiter engagement engine.

Paiger helped NES Fircroft improve brand consistency, automate content distribution, increase visibility and turn consultant social activity into measurable engagement and lead generation.

See Paiger In Action