IT Works Recruitment
Overview
IT Works Recruitment, founded in 2004, specialises in niche ERP and HRIS systems markets.
Over the years, the company has become the partner of choice for start-ups, SMEs, and large corporates seeking experts in these areas.
With core values centred around market expertise, a people-focused approach, passion, and innovation, IT Works Recruitment remains committed to delivering exceptional recruitment solutions.
The Challenge
Before using Paiger, the IT Works Recruitment marketing team faced time-consuming tasks related to content planning and brand consistency. Weekly content plans took up significant time, and recruiters often struggled to post consistently. Even when posts were made, they were not always aligned with the company’s brand.
The marketing team wanted to tap into their recruiters’ networks by increasing branded content across social media, especially on the company’s LinkedIn page. However, with recruiters busy in their day-to-day roles, finding time to post and ensuring consistency across all posts became a challenge. They also needed a way to track the effectiveness of these posts.
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We struggled with consistency on LinkedIn.
Our consultants were too busy to post regularly, and it was difficult to keep things on-brand.
Paiger has saved us so much time, allowing consultants to focus on what they do best while maintaining a strong, consistent presence.
The Ghostwriter feature has been a game-changer, helping consultants easily create content and communicate effectively with their audience.
How Paiger Helped
Paiger provided the technologies IT Works Recruitment needed to improve effectiveness of marketing and increase the time recruiters could spend on higher-value tasks.
Automated Job Posts
Paiger ensured that branded job posts went out automatically, saving recruiters time and increasing brand consistency.
Ghostwriter
Paiger's AI content feature allowed recruiters to turn their ideas into well-crafted posts, making it easier to share industry insights and position themselves as market experts.
Team-Wide Content Sharing
The marketing team could now distribute company messages across the entire team with ease, ensuring that all posts aligned with the brand while also increasing the reach of their content.
Performance Tracking
Paiger’s analytics allowed the marketing team to track what content was being shared and which posts performed best, helping them refine future content strategies.
685
Jobs shared to social in three months
289%
Increase in Applications
765
Hours saved in three months