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Specialist Recruitment Case Study

How Chappell Enterprises replaced cold calling with inbound recruiter demand.

Chappell Enterprises is a specialist horticulture recruitment agency operating with a small five-person team after pivoting from industrial warehousing recruitment into a niche specialist market.

Their challenge was simple: business development and candidate sourcing were taking too much time, relying on fragmented systems, manual social posting and cold calling-heavy outreach.

Paiger helped streamline their workflow, automate repetitive recruiter tasks and create a more scalable business development engine.

Chappell Enterprises
“

We can do a week's scheduling in an hour, which would have taken a whole day before.

The majority of our work is inbound now rather than outgoing.

Matt Gross
Matt Gross
Account Manager

The Challenge

A small specialist agency buried in manual recruiter admin.

Chappell Enterprises needed to scale visibility and business development without scaling manual effort.

Fragmented Systems

Multiple disconnected recruiter tools.

The team relied on Meta Suite, LinkedIn’s native tools and separate CV creation platforms to manage workflows.

Time-Heavy Social Posting

Posting content consumed recruiter time.

Social scheduling was taking 30–45 minutes per task when it should have only taken a few minutes.

Manual Candidate Sourcing

Boolean searching slowed recruiters down.

Candidate sourcing required manually building complex Boolean strings for every search.

Outbound-Heavy BD

Too reliant on cold calling.

The team needed a more scalable and sustainable way to create market visibility and generate enquiries.

The Solution

Paiger automated the repetitive work behind recruiter BD.

Chappell Enterprises streamlined its workflow using Paiger’s automated alerts, recruiter branding tools and sourcing workflows.

✓
Automated job visibility Daily job alerts suggested which roles to repost across channels to maintain market visibility.
✓
Instant Boolean generation Complex candidate searches could be created instantly instead of manually built every time.
✓
Consistent recruiter branding Custom CV templates ensured every candidate presentation looked professional and on-brand.
Chappell Workflow Streamlined recruiter execution Automated job reposting Maintain visibility without manual tracking One-click Boolean building Faster sourcing and shortlist creation Multi-channel recruiter branding Consistent social and CV presentation

The Results

From outbound-heavy recruitment to scalable inbound demand.

85%

reduction in content creation time

Weekly social scheduling dropped from a full working day to around one hour.

Inbound

became the main source of enquiries

Prospects now regularly reference LinkedIn and social content when reaching out.

Faster

sourcing and shortlist creation

Boolean searches that previously required manual work could now be generated instantly.

Consistent

recruiter branding across channels

CVs and social content created stronger brand recognition and professional presentation.

The Bottom Line

Chappell Enterprises built a more scalable recruitment workflow with less manual effort.

Paiger helped a five-person specialist recruitment agency replace fragmented tools and cold calling-heavy workflows with faster sourcing, stronger branding and inbound recruiter demand.

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