How Chappell Enterprises Swapped Cold Calling for Inbound Leads

Overview

Chappell Enterprises, a specialist horticulture recruitment agency, was struggling with inefficient business development processes that were consuming a disproportionate amount of their small team's time. As a five-person consultancy that had recently pivoted from industrial warehousing recruitment to focus on the niche horticulture industry, they needed to streamline their client acquisition and candidate sourcing workflows while building a market presence.

The company was using fragmented systems, including Meta Suite for social scheduling, LinkedIn's limited native tools, and a separate platform for CV creation. Their business development efforts relied heavily on time-intensive cold calling, with social media posting taking 30-45 minutes per task when it should have only required 5-10 minutes. This inefficient approach was preventing them from scaling their operations and competing effectively in their new specialist market.

The Solution

Chappell Enterprises streamlined its business development processes by implementing Paiger. They now use an automated job alert system that suggests which positions to repost across various channels, ensuring consistent market visibility. The one-click Boolean search builder also creates complex candidate searches instantly, dramatically reducing the time spent on sourcing.

To enhance their brand, they use custom-designed CV templates to maintain consistency and professionalism. Social media content is now distributed across multiple channels simultaneously, with posts tailored to each platform's audience. This change has eliminated the need for time-consuming cold calling and inefficient manual processes, making the company's operations more scalable and efficient.

The Results

The platform transformation delivered measurable improvements in business development efficiency and lead generation:

• 85% Reduction in Content Creation Time: Weekly social media scheduling was reduced from a full working day to just one hour, freeing up consultant time for client-facing activities.

• Shift to Inbound Business Development: The majority of new client enquiries now come through LinkedIn and social channels rather than cold calling, with prospects often referencing posts from months prior when making contact.

• Enhanced Client Recognition: Consistent branding across CVs and social content has improved brand recall, with clients specifically requesting Chappell's services based on their professional presentation.

• Streamlined Candidate Sourcing: Database searches that previously required manual Boolean string creation are now generated instantly, enabling faster candidate identification and shortlist creation.

• Improved Pipeline Management: Daily job alerts ensure no opportunities are missed, with automated suggestions for reposting roles, maintaining a consistent market presence.