Mixing Marketing Chat Over A Beer
Beer with Marketeers
This is the podcast for all things marketing. Our CEO Darren talks to leading marketers about their wins, frustrations and the advice they give looking back on their careers. All whilst drinking a beer, what could go wrong?!
If you want to watch or listen to the previous episodes, then look below to our various links.
Who Are The Previous Guests?
We've picked out a few of our favourite episodes for you to see, plus many more on our YouTube and Anchor channels.
CEO and Founder
Ryan from Superhuman Prospecting sees MQL's being converted into SQL's with the help of cold calling. Almost the process of passing over a ‘warmer’ lead. After the prospect has had more contact with the business there is a level of trust which has been built already, trust that is hard to build cold. It doesn’t win the conversation but it helps.
Growth Marketing Lead
Kristina from Interseller talks to Darren about combining sales and marketing for business growth. Kristina has worked on both sales and marketing teams so she understands their goals and understands their pain points. It’s really a people relation problem when sales and marketing don’t align. Getting to know each other on a personal level massively helps close the gap.
CEO and Co-founder
Yoni from Lusha believes we’re in a world where if a product is good you will buy it. He knew there was an element of need for salespeople that would be needed for questions, but this started out with just one salesperson, the rest is automated.