Understanding your customer and the marketing impact
Glenn Southam, Founder of TwoEnds and The Lonely Marketers, talks to me about how to focus more on understanding your client's pain points for better business.
Glenn started his career as a marketing assistant in a recruitment company and is now the founder of Two Ends where he consultants with recruitment companies on their marketing strategy.
He talks about the shift of marketing and sales, moving from the sales team directing the marketers to now the marketing driving the sales. Especially in the current climate, as a brand, being known and visible is key.
We discuss why you need to be utilising communications right now, showing your worth, putting out good content and much more.