Paiger's Sales and Marketing Survey
Sales And Marketing Working Closely Together Increases Revenue By Up To 20%
Why is it then that so many sales professionals don’t feel they have a good relationship with marketing and how can we improve it?
Marketers are frustrated sales don’t follow up on leads, and sales are frustrated marketing don’t deliver qualified leads – there is a clear disconnect.
Download Paiger’s sales and marketing survey below to see the results and gain advice on how to achieve a good relationship between sales and marketing in your business.
Who Are The Panelists?
We asked over 100 sales professionals about their relationship with marketing... then we asked a panel of experienced marketers to discuss the results.
Glenn Southam
Founder and Consultant
Having 15 years of experience, I think most marketers would describe their relationship with their sales team as fractured. Traditionally and even today, it’s very much a ‘us’ and ‘them’ culture.
Janine Owen
Marketing Consultant
Combine your sales and marketing teams in a supportive way, with a focus on what they can achieve together and it will be a success.
Kieron Mayers
Recruitment Marketing Director
The CEO at Evolution, Gareth Morris, once told me that if you don’t involve your sales team from the outset, then don’t expect them to buy in at the end.
Richard Turrell
Head of Marketing
Any campaign done just to impress other marketers will almost always fail immediately.