Janine Owen
Integrating your sales and marketing team
In this episode, I spoke to Janine Owen about integrating sales and marketing, and how important it is to do so.
The Summary
Janine is the marketing Director at Search Consultancy. We discuss how she integrates sales and her marketing team, her tips to bring sales and marketing closer together and my favourite term… Smarketing.
Marketers, she terms ‘the support function’ to the sales team are increasingly important to business sales and eventually leading on to the sales team becoming their own marketers, for their individual brands.