Industry
Financial Services
Employee Count
51-200
Location
Worldwide
McGregor Boyall
McGregor Boyall gets strong engagement with minimal effort through Paiger.
Since 1987 McGregor Boyall have been upholding the relationship between the client and the candidate. They have offices in London, Manchester, Edinburgh, Glasgow, Singapore and Dubai and this is just the beginning. They specialise in technology into financial services as well as corporate divisions, survived, adjusted and pivoted to the multiple financial crashes worldwide and now a global pandemic.
Kathy Walker is the Associate Director of Marketing at McGregor Boyall. She has developed and grown the marketing function to support the growth of the business as a whole. She delivers marketing plans with the use of content marketing, digital and social media and internal communications. Kathy works closely with the business heads to ensure the businesses strategies are aligned.
Summary
We are deeply dedicated to the long-term growth and success of our clients and our people. We are dedicated to producing measured value and results to website traffic and goal conversions.
The Challenges
Consultants posted mostly jobs but not any industry related content, this included not sharing requested content from the marketing team. Consultants did not understand why they need a personal brand on socials and would stay active by posting out generic looking job templates.
Kathy employed HootSuite to schedule social content but that didn’t help with engagement from the consultants. Nor did it support the consultants with building their own personal brands. Demonstrating they are true SME’ s is what would ultimately lead to increased business. Another concern for her was getting strong, branded content, especially branded jobs, out there which would support business growth.
It’s about building our team’s personal brands and that they are subject experts in their field but no one knows that unless it’s demonstrated in their online presence."
- Kathy Walker, Associate Director - Marketing - McGregor Boyall
How Paiger Helped
Paiger offers an aesthetically better service which allows Kathy to launch new products, share jobs on her chosen template and increase engagement. She is excited to continue using Paiger across the company ' s international locations. Visibly Paiger posts are 100 times better looking to pop out of the consultants feeds and allow for strong branded content to be posted across socials.
- Consultants tone of voice
- New products launched with consistent branding
- Employee attitudes changed to personal branding
- 6% increase in website traffic
- 10k followers gained 2 months faster
- Engagement visibility via Google Analytics