Industry
Property
Employee Count
11-50
Location
London
GKR
How Paiger helped GKR increase consistency and visibility online
GKR is a real estate recruitment specialist, representing many of the UK’s most respected property brands, in addition to servicing several international partnerships.
As a company, they are highly regarded for the quality of service they provide to their clients and represent a wide range from small independents to well-known corporate and international agencies, placing candidates from graduate roles to senior board level and executive positions.
Molly Shoesmith is the Operations Manager at GKR London Property Recruitment. Molly manages operations, training & development, onboarding new starters and building their online presence. Utilising new technologies where possible to streamline and improve her and the team's day-to-day operations.
Summary
We are deeply dedicated to the long-term growth and success of our clients and our people. We are dedicated to producing measured value and results to website traffic and goal conversions.
The Challenges
GKR’s main aim was to improve the consistency and quality of the posting across the business. Some consultants were being more consistent than others online and already seeing the benefits but there wasn’t a central hub for this to be held.
Previously Molly used Hootsuite to schedule the company page socials but the team were managing their social content and job postings manually.
Some consultants also needed support to establish their own personal brand and be more effective on social media where writing and creativity didn’t come naturally.
Being seen as a busy, credible and engaging market professional that isn’t just posting jobs but actually knows what’s going on.
- Molly Shoesmith, Operations Manager - GKR
How Paiger Helped
Paiger facilitates consistent posting and GKR consultants have a greater awareness of the importance of building and maintaining a social reputation and personal brand to be seen as busy, credible, engaging market professionals that aren’t just posting jobs but know what is going on within the market.
GKR now has internal competitions to become a ‘Paiger super user’ with the winner sharing their successes across the team to further help build the personal brands of the consultants.
The team have seen massive time-saving efficiencies with the job posting process, notably scheduling job posts across the weekend has been really successful, helping GKR stand out from their competition and increasing website traffic over the weekend.
GKR initially introduced Paiger to solve challenges on the marketing side of the business, but recent product developments including Boolean searches and market intelligence means GKR are seeing increased efficiency in their BD processes as well as their candidate recruiting process.
GKR are excited to continue using Paiger to build their consultant's personal brands and get content out across the business after seeing increased confidence amongst the consultants when writing posts.
- Consistency across the consultants
- Consultants remain in control
- Increased website traffic - especially on the weekends
- Increased placements from Paiger as the source
- Increased engagement, visible via Google Analytics
- Automatic job posting that follows brand guidelines