For Recruitment Marketers
Your recruiters have the audience. Paiger helps you activate it.
Stop watching great content die after launch. Paiger helps recruitment marketers get salary guides, blogs, jobs, case studies and campaigns shared across recruiter networks without chasing people every week.
Marketing distribution engine
Trusted by global recruitment teams
NES Fircroft scaled content sharing across 200+ Paiger users globally.
NES Fircroft needed a better way to manage and amplify digital content across a global team while maintaining brand consistency and helping consultants build stronger social presence.
Paiger users globally
conversion rate
increase in web traffic
Paiger has revolutionised our approach to content sharing.
We can now distribute content effortlessly across our global team, ensuring consistency and brand integrity.
The recruitment marketing problem
You are producing great content. It is not getting seen.
Salary surveys, newsletters, podcasts, webinars, case studies and market reports should drive pipeline. But too often they get published once, shared by a few people, then disappear into the resources section.
“Can everyone share this?” does not work.
Internal emails get ignored because recruiters are busy with candidates, clients and commission.
Your company page is not your biggest channel.
Your recruiters’ personal networks usually dwarf the company page, but most businesses barely activate them.
Nobody knows who is helping.
Without reporting, recruiter advocacy stays optional, invisible and impossible to manage.
The shift
Turn every recruiter into a marketing channel.
Paiger makes it easy for recruitment marketers to distribute content through the people with the most relevant audience: recruiters, consultants, leaders and specialists already connected to your candidates and clients.
You create the message once. Paiger helps get it shared, scheduled, approved, automated and measured across the business.
What Paiger does
Distribution, advocacy and job marketing without the chasing.
Broadcast content to recruiters
Push company-approved content to recruiters by team, desk, location or custom group. Choose automatic posting or one-tap approval.
The Vault
Keep evergreen content alive. Store salary surveys, case studies, testimonials and webinars so recruiters always have something useful to share.
AI recruiter content
Help recruiters create LinkedIn posts from market news, candidate conversations and niche insights, written in their own tone of voice.
Branded social images
Give recruiters ready-made branded visuals so they do not go rogue in Canva or use the wrong logo.
Automatic job sharing
Turn live jobs into branded social posts and automatically share them through recruiter profiles to drive candidates back to your website.
Social reporting
Track posts, job shares, clicks, comments and social scores so marketing activity becomes visible across the business.
Content distribution
Your salary survey should not be shared by three people and forgotten.
When you invest in a salary guide, market report, webinar or newsletter, Paiger helps you squeeze more value from it by distributing it through recruiter networks over time.
Instead of sending another ignored internal email, marketing can schedule content directly to the right recruiters and control how it is shared.
Use Paiger to distribute:
Automatic job sharing
Most jobs get posted. Very few get marketed.
Paiger can take jobs from your website or ATS, check them, create branded social posts and share them through recruiter profiles automatically.
That means more visibility for your roles, more candidate traffic back to your website and less manual work for recruiters and marketing.
Make marketing visible
Bring marketing onto the sales floor.
Paiger reporting helps you see who is posting, who is sharing jobs, who is driving clicks and who needs support. Use leaderboards, TV dashboards and social scores to make advocacy part of the business rhythm.
Posts shared
See who is active and who has gone quiet.
Job shares
Track recruiter contribution to job marketing.
Clicks and engagement
Measure what content is actually creating action.
Social score
Create healthy competition and accountability.
Paiger has made a significant difference in my daily work.
I’ve received enquiries from contractors who noticed my frequent, relevant posts, proving the value of Paiger in driving engagement and generating leads.
Consultant impact
Content consistency turned into real inbound enquiries.
The value was not just central marketing efficiency. Consultants saw direct day-to-day impact from frequent, relevant posting that helped drive engagement and generate leads.
Built for recruitment marketers
Start with the marketing challenge. Grow into the rest of Paiger.
For many recruitment businesses, the fastest win is solving content distribution and automatic job sharing first. It is low adoption risk because marketing controls the content and job sharing can run automatically.
From there, teams can expand into personal branding, market intelligence, business development and recruiter workflows when they are ready.
Perfect for teams who need to:
The Lonely Marketers
Marketing in recruitment can feel lonely. It does not have to.
Join our free community for recruitment marketers to share ideas, ask questions, get feedback and learn what is working inside recruitment marketing right now.
Join The Lonely MarketersBook a demo
Stop begging recruiters to share content.
See how Paiger helps recruitment marketers activate recruiter networks, distribute content, share jobs automatically and measure the impact of advocacy across the business.