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For Recruitment Marketers

Your recruiters have the audience. Paiger helps you activate it.

Stop watching great content die after launch. Paiger helps recruitment marketers get salary guides, blogs, jobs, case studies and campaigns shared across recruiter networks without chasing people every week.

Marketing distribution engine

Marketing creates the content
Recruiters share to their networks
Jobs drive candidates to your website
Marketing finally gets measurable reach

Trusted by global recruitment teams

NES Fircroft scaled content sharing across 200+ Paiger users globally.

NES Fircroft needed a better way to manage and amplify digital content across a global team while maintaining brand consistency and helping consultants build stronger social presence.

200+

Paiger users globally

8%

conversion rate

6%

increase in web traffic

Paiger has revolutionised our approach to content sharing.

We can now distribute content effortlessly across our global team, ensuring consistency and brand integrity.

Vicki Codd
Vicki Codd
Group Marketing Director, NES Fircroft

The recruitment marketing problem

You are producing great content. It is not getting seen.

Salary surveys, newsletters, podcasts, webinars, case studies and market reports should drive pipeline. But too often they get published once, shared by a few people, then disappear into the resources section.

Ignored emails

“Can everyone share this?” does not work.

Internal emails get ignored because recruiters are busy with candidates, clients and commission.

Wasted reach

Your company page is not your biggest channel.

Your recruiters’ personal networks usually dwarf the company page, but most businesses barely activate them.

No accountability

Nobody knows who is helping.

Without reporting, recruiter advocacy stays optional, invisible and impossible to manage.

The shift

Turn every recruiter into a marketing channel.

Paiger makes it easy for recruitment marketers to distribute content through the people with the most relevant audience: recruiters, consultants, leaders and specialists already connected to your candidates and clients.

You create the message once. Paiger helps get it shared, scheduled, approved, automated and measured across the business.

Recruiter Advocacy Loop From content to measurable reach Marketing creates contentSalary guides, reports, blogs, webinars Recruiters share automaticallyTo personal LinkedIn networks Reach turns into actionTraffic, candidates, conversations, pipeline

What Paiger does

Distribution, advocacy and job marketing without the chasing.

Broadcast content to recruiters

Push company-approved content to recruiters by team, desk, location or custom group. Choose automatic posting or one-tap approval.

The Vault

Keep evergreen content alive. Store salary surveys, case studies, testimonials and webinars so recruiters always have something useful to share.

AI recruiter content

Help recruiters create LinkedIn posts from market news, candidate conversations and niche insights, written in their own tone of voice.

Branded social images

Give recruiters ready-made branded visuals so they do not go rogue in Canva or use the wrong logo.

Automatic job sharing

Turn live jobs into branded social posts and automatically share them through recruiter profiles to drive candidates back to your website.

Social reporting

Track posts, job shares, clicks, comments and social scores so marketing activity becomes visible across the business.

Content distribution

Your salary survey should not be shared by three people and forgotten.

When you invest in a salary guide, market report, webinar or newsletter, Paiger helps you squeeze more value from it by distributing it through recruiter networks over time.

Instead of sending another ignored internal email, marketing can schedule content directly to the right recruiters and control how it is shared.

Use Paiger to distribute:

Salary surveys
Market reports
LinkedIn newsletters
Blogs and podcasts
Evergreen content from The Vault

Automatic job sharing

Most jobs get posted. Very few get marketed.

Paiger can take jobs from your website or ATS, check them, create branded social posts and share them through recruiter profiles automatically.

That means more visibility for your roles, more candidate traffic back to your website and less manual work for recruiters and marketing.

Job Marketing Loop From vacancy to candidate traffic Job goes liveFrom ATS, careers page or website Paiger creates the postBranded visual, caption, hashtags, links Candidates click backTraffic and applications return to you

Make marketing visible

Bring marketing onto the sales floor.

Paiger reporting helps you see who is posting, who is sharing jobs, who is driving clicks and who needs support. Use leaderboards, TV dashboards and social scores to make advocacy part of the business rhythm.

01

Posts shared

See who is active and who has gone quiet.

02

Job shares

Track recruiter contribution to job marketing.

03

Clicks and engagement

Measure what content is actually creating action.

04

Social score

Create healthy competition and accountability.

Paiger has made a significant difference in my daily work.

I’ve received enquiries from contractors who noticed my frequent, relevant posts, proving the value of Paiger in driving engagement and generating leads.

Chloe Durkin
Chloe Durkin
Managing Consultant, NES Fircroft

Consultant impact

Content consistency turned into real inbound enquiries.

The value was not just central marketing efficiency. Consultants saw direct day-to-day impact from frequent, relevant posting that helped drive engagement and generate leads.

More frequent posts Relevant content Contractor enquiries

Built for recruitment marketers

Start with the marketing challenge. Grow into the rest of Paiger.

For many recruitment businesses, the fastest win is solving content distribution and automatic job sharing first. It is low adoption risk because marketing controls the content and job sharing can run automatically.

From there, teams can expand into personal branding, market intelligence, business development and recruiter workflows when they are ready.

Perfect for teams who need to:

Get more from salary surveys
Increase recruiter participation
Drive traffic to jobs
Make advocacy measurable
Turn recruiters into distribution

The Lonely Marketers

Marketing in recruitment can feel lonely. It does not have to.

Join our free community for recruitment marketers to share ideas, ask questions, get feedback and learn what is working inside recruitment marketing right now.

Join The Lonely Marketers

Book a demo

Stop begging recruiters to share content.

See how Paiger helps recruitment marketers activate recruiter networks, distribute content, share jobs automatically and measure the impact of advocacy across the business.