Bullhorn Revenue Assessment
How effectively is your CRM generating revenue?
Identify where revenue is being lost inside Bullhorn and uncover the biggest opportunities to improve recruiter productivity, business development and AI adoption.
Assessment score
150 pts
Score your recruitment business across six revenue-critical areas.
Why take the assessment?
Most recruitment businesses have invested heavily in Bullhorn. The question is whether recruiters are using it to generate revenue.
You may have years of data, thousands of contacts, thousands of candidates and thousands of company records. But if recruiters still spend hours deciding who to call, which opportunities to pursue and where to focus their time, revenue is leaking from your CRM.
How to score
Score each statement from 1 to 5.
1 = Never 3 = Sometimes 5 = Consistently
Section 1: Opportunity Generation
Score: ____ / 25- Recruiters receive a clear list of target opportunities every day.
- We proactively identify companies that are hiring.
- Recruiters know which opportunities should be prioritised.
- New business activity is driven by data rather than guesswork.
- We have a repeatable business development process.
Section 2: Company Research
Score: ____ / 25- Recruiters research companies before making contact.
- Company research is quick and consistent.
- Recruiters understand recent company activity.
- Recruiters can identify growth signals.
- Recruiters can identify hiring trends.
Section 3: Decision-Maker Access
Score: ____ / 25- Recruiters can quickly identify hiring managers.
- Recruiters can access accurate contact information.
- Contact sourcing does not slow down business development.
- Recruiters have confidence in their contact data.
- Decision-maker identification is part of the standard workflow.
Section 4: Candidate Marketing
Score: ____ / 25- Recruiters regularly market candidates to prospects.
- Candidate marketing follows a consistent process.
- Recruiters can quickly create candidate marketing assets.
- Candidate marketing generates meetings and opportunities.
- Recruiters actively use candidate-led business development.
Section 5: Recruiter Visibility
Score: ____ / 25- Recruiters regularly post on LinkedIn.
- Recruiters are visible within their market.
- Marketing supports recruiter visibility.
- Recruiters are building personal brands.
- Social activity contributes to business development.
Section 6: AI Adoption
Score: ____ / 25- Recruiters use AI daily.
- AI saves recruiters meaningful time.
- AI is used for research and preparation.
- AI is used consistently across the team.
- AI contributes directly to revenue generation.
Your score
Add your six scores together.
Overall Score
___ / 150
Results
What your score means.
Significant Revenue Leakage
Recruiters are spending too much time on manual activity and not enough time speaking with prospects and candidates.
Average
You have some strong processes, but clear opportunities to improve efficiency, consistency and business development activity.
Strong
You have good foundations. The biggest opportunity is likely automation, AI adoption and scaling successful behaviours.
High Performing
Your team has mature processes, strong recruiter activity and effective technology use. Focus on optimisation and scale.
Recommended next step
Book a Bullhorn Revenue Assessment Review.
We’ll walk through your results, benchmark them against other recruitment businesses and identify the three biggest opportunities to generate more revenue from your existing CRM investment.
Book Your Review