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Candidate Marketing

Turn every candidate into a client conversation.

Create branded CVs, candidate profiles, spec emails and candidate adverts in one click, so recruiters can market talent faster, look more professional and create more business development opportunities.

One candidate record

Multiple marketing assets.

Branded CV
Candidate profile
Spec email
Candidate advert
Ready to send

The problem

Great candidates are sitting in your database. They are not being marketed properly.

Recruiters know candidate-led business development works. The problem is the admin: cleaning CVs, reformatting documents, writing spec emails, anonymising details, creating profiles and making everything look on-brand. Paiger turns that work into a repeatable workflow.

Too slow

Formatting CVs kills momentum.

By the time the document is ready, the recruiter has often moved on to something else.

Inconsistent

Every recruiter presents candidates differently.

Some send strong profiles. Some send plain CVs. Some do not market candidates at all.

Missed revenue

Candidate marketing should create demand.

A strong candidate can open doors, trigger conversations and uncover vacancies before they are advertised.

How Paiger helps

Create the assets recruiters need to market candidates properly.

AI CV Formatting

Turn raw CVs into clean, consistent, branded documents that are ready to send to clients.

Candidate Presentation

Create candidate profiles and one-pagers that make the candidate easier to understand and easier to sell.

Anonymous Profiles

Remove identifying details when you want to generate interest before revealing the candidate.

Spec Emails

Generate stronger client outreach that positions the candidate clearly and gives recruiters a reason to start a conversation.

Candidate Adverts

Create candidate-led adverts and social content that help recruiters generate demand from their network.

One Click Workflow

From candidate record to branded assets, outreach and marketing collateral without starting from scratch.

Candidate-led BD

The best candidate on your desk is also a business development opportunity.

A strong candidate gives recruiters a legitimate reason to speak to clients and prospects. Paiger helps recruiters turn that candidate into something worth sending, sharing and talking about.

Instead of waiting for a vacancy, recruiters can use candidate marketing to create demand.

Candidate marketing loop

Identify strong candidate
Create branded profile
Generate spec email
Send to target prospects
Create client conversations

Use cases

Built for how recruiters actually market candidates.

01

Spec-in candidates

Create a polished profile and outreach message for target clients.

02

Send better CVs

Keep every CV consistent, branded and client-ready.

03

Anonymise talent

Generate interest while protecting candidate identity.

04

Advertise candidates

Turn candidate availability into social content and market visibility.

BULLHORN ready

Create candidate marketing assets from the tools your recruiters already use.

Paiger is designed to support recruiter workflows, including teams using Bullhorn. Recruiters can move from candidate information to client-ready collateral without jumping between disconnected tools or asking marketing to help every time.

What recruiters get

Less formatting admin
More consistent candidate presentation
Stronger spec outreach
Better brand control
More candidate-led BD

Book a demo

Ready to market candidates properly?

See how Paiger helps recruiters create branded CVs, candidate profiles, spec emails and candidate adverts in one workflow.

Book a Demo

 

Bullhorn is a trademark of Bullhorn, Inc. Paiger is not affiliated with, endorsed by, sponsored by, or listed as a Bullhorn Marketplace Partner. Paiger connects to Bullhorn where authorised by the customer and subject to applicable Bullhorn API permissions and agreements.