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On paper, Paiger should have outsourced our marketing, and for a while, this was the route we were taking. We’re a small business, with a small(ish) budget and a lack of knowledge on how to execute on the marketing strategy we’ve laid out. 

I spoke with some seriously good people at Klood & Xander Marketing who knew their stuff and would have 100% delivered ROI for Paiger in terms of sales leads. If you’re a CEO of a SaaS business and you’re considering outsourcing, I recommend you talk to them. 

The reason I didn’t outsource our marketing was simple; I enjoy it. If I look back at why I started the business it was to challenge myself. 

As a developer a lot of people write you off. They say you don’t have people skills. You couldn’t possibly “sell”. You couldn’t possibly run a business. 

For example, when I reached CTO of Broadbean (A successful RecTech SaaS) I knew that was my ceiling there – and while others would (and I probably should) have been happy, I wanted to do more. 

Building Paiger is a love affair. I have a serious passion for it and while it might take us longer to get to the end result, I know I’ll enjoy the journey more and feel a better sense of accomplishment by keeping our marketing function in-house, by being hands-on, by trying things I haven’t tried before and most importantly, educating myself. 

I have a real passion for learning, I’m a self-taught programmer after all. I was always taught by a mentor and friend, Andy Jones, to never be the smartest person in the room. To act as a sponge to others around you.

Andy, if you’re reading this, and I’m not sure how as you’re not on LinkedIn – you have had a huge impact on my life and career. 

Over the last 2 years, I’ve built up a network of marketers that I now consider friends – not prospects or customers. I love the sense of community that The Lonely Marketers has and I know I have people I can lean on if I have a question. 

I know it’s not the best business decision, it’s going to take longer to reach our goals, we’ll make more mistakes along the way and probably waste some money too – but it’s the right decision for me and I’m excited for the journey we’re about to go on. 

Next week we’re setting up our first PPC campaign, including retargeting. We’re then working on our SEO strategy and how to plan keywords. There is so much to be done and that is what drives me. 

I don’t want a magic wand, I want hard work and the satisfaction of achieving something great. 

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