Social media is king right now and if done correctly, could be the best way for companies to recruit. Gone are the old school days. The best and most effective way of searching for candidates is to advertise on social media.
Here are our tips to make sure you get the best results from social media job advertising:
Any company worth its salt has an online presence – LinkedIn, Facebook, Twitter, Instagram etc – so make the most of it. Post an eye-catching and engaging status update clearly stating the job role, description and location.
Allowing the public to share your posts is a
great way to spread the word and gain free promotion. It is also a great way to
catch the eye of passive candidates – those who aren’t looking for a new job
but who just can’t resist applying for yours! Ensure you allow for potential
candidates to contact you outside of social media – most people don’t want the
world to know they are looking for a new job.
2. Make your ad as attractive as possible
Include an engaging and eye-catching image with the job title clearly displayed, linking back to your website; in order to drive traffic back to your website. With a rise in companies using social media to search for new candidates, you need to make your advert stand out as much as possible.
However, you choose to promote your vacancy on social media, it is a great way to expose your business to a wider audience than perhaps it has reached previously. It’s a fantastic route to create diversity in the workplace and employee engagement.
As a recruiter, business owner, or marketer, yes, the process above can become very time consuming. Especially if you are encouraging this consistently across your recruitment business (which you should!). If you have this problem, Paiger can solve this.
Get in touch at www.paiger.co